Search Traffic for amazon.com
January 2026
In January 2026, amazon.com saw an increase in search traffic, reaching 424.5M visits, which is a increase of 12.7M visits compared to the previous month. The traffic value increased to $120M, a growth of $136K.
Traffic
424.5M
+12.7M
Traffic value
$120M
+$136K
Keywords
55.8M
Search Traffic
Search Traffic Value
Traffic by location for amazon.com
369.8M
+12.8M
Share: 87.1%
🇮🇳
India
7M
-622.2K
Share: 1.6%
🇨🇦
Canada
2.4M
-95.7K
Share: 0.5%
🇧🇷
Brazil
2.1M
-175.1K
Share: 0.4%
🇵🇭
Philippines
2M
+90.7K
Share: 0.4%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
369.8M
+12.8M
|
87.1% |
| 🇮🇳 India |
7M
-622.2K
|
1.6% |
| 🇨🇦 Canada |
2.4M
-95.7K
|
0.5% |
| 🇧🇷 Brazil |
2.1M
-175.1K
|
0.4% |
| 🇵🇭 Philippines |
2M
+90.7K
|
0.4% |
Low
High
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Top keywords for amazon.com 🇺🇸 United States
amazon.com ranks #1 for "amazon" in United States and receives 76.4M monthly visits from this keyword alone, an increase of 3.2M from the previous month.
amazon
Position: 1
Volume
80.4M
+3.4M
Traffic
76.4M
+3.2M
amazon prime
Position: 1
Volume
17.7M
+2.3M
Traffic
17.2M
+2.3M
amazon prime video
Position: 1
Volume
3.5M
+30K
Traffic
2.4M
-20.3K
amazon.com
Position: 1
Volume
1.8M
+150K
Traffic
1.7M
+141.9K
amazon video
Position: 1
Volume
606K
+20K
Traffic
623.7K
+190.2K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| amazon |
80.4M
+3.4M
|
76.4M
+3.2M
|
1
|
| amazon prime |
17.7M
+2.3M
|
17.2M
+2.3M
|
1
|
| amazon prime video |
3.5M
+30K
|
2.4M
-20.3K
|
1
|
| amazon.com |
1.8M
+150K
|
1.7M
+141.9K
|
1
|
| amazon video |
606K
+20K
|
623.7K
+190.2K
|
1
|
Top competing websites of amazon.com 🇺🇸 United States
walmart.com, target.com and bestbuy.com rank in the top 10 organic search results for the same keywords that amazon.com gets the most traffic from. Discover more competitors of amazon.com.
Traffic
67M
-13M
Pages
2.4M
Traffic
39.8M
-3.5M
Pages
770K
Traffic
21.3M
-1.7M
Pages
287K
Traffic
78.5M
-6.1M
Pages
123.2K
Traffic
52.6M
-16M
Pages
110.6K
| Website | Traffic | Pages |
|---|---|---|
| walmart.com |
67M
-13M
|
2.4M
|
| target.com |
39.8M
-3.5M
|
770K
|
| bestbuy.com |
21.3M
-1.7M
|
287K
|
| samsung.com |
78.5M
-6.1M
|
123.2K
|
| primevideo.com |
52.6M
-16M
|
110.6K
|
Similarly ranked websites to amazon.com
amazon.com ranks 10th, placing it below pinterest.com, which has 608.2M visits and ranks 9th.
Traffic
803.8M
-32.6M
Rank
8
Traffic
608.2M
+25.1M
Rank
9
Traffic
459.2M
+35.3M
Rank
10
1
Traffic
437.4M
+9.4M
Rank
11
1
Traffic
362.4M
+24.4M
Rank
12
3
| Website | Traffic | Rank |
|---|---|---|
| whatsapp.com |
803.8M
-32.6M
|
8
|
| pinterest.com |
608.2M
+25.1M
|
9
|
| amazon.com |
459.2M
+35.3M
|
10
1
|
| apple.com |
437.4M
+9.4M
|
11
1
|
| imdb.com |
362.4M
+24.4M
|
12
3
|
Backlink Profile of amazon.com
January 2026
As of January 2026, amazon.com's Domain Rating is 96. amazon.com is linked by 2M websites, indicating a increase of 16.9K referring sites from the previous month.
Domain Rating
96
Linking websites
2M
+16.9K