# Top Websites in United Kingdom
The top 100 most visited websites in United Kingdom by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
251.7M
+19.9M
|
+19.9M | |
| 2 | bbc.co.uk | News |
122.9M
+811K
|
+811K | |
| 3 | amazon.co.uk | Shopping |
74.6M
-3.1M
|
-3.1M | |
| 4 | ↑1 | reddit.com | Online Communities |
62M
+10.4M
|
+10.4M |
| 5 | ↓1 | www.gov.uk | Law & Government |
56.9M
-687.4K
|
-687.4K |
| 6 | facebook.com | Online Communities |
51M
+6.3M
|
+6.3M | |
| 7 | ↑2 | youtube.com | Entertainment |
50.5M
+14.5M
|
+14.5M |
| 8 | ↓1 | www.nhs.uk | Health |
44.2M
+3.4M
|
+3.4M |
| 9 | ↓1 | instagram.com | Online Communities |
41.5M
+2.8M
|
+2.8M |
| 10 | ↑1 | imdb.com | Entertainment |
28.2M
+3.3M
|
+3.3M |
| 11 | ↓1 | chatgpt.com | Computers & Electronics |
25M
-4M
|
-4M |
| 12 | google.com | Internet & Telecom |
23.5M
+2.3M
|
+2.3M | |
| 13 | ↑2 | bbcgoodfood.com | Food & Drink |
20.8M
+2.5M
|
+2.5M |
| 14 | ↑5 | marksandspencer.com | Shopping |
19.3M
+1.8M
|
+1.8M |
| 15 | ↑3 | argos.co.uk | Shopping |
19.1M
+1.5M
|
+1.5M |
| 16 | next.co.uk | Shopping |
19M
+931K
|
+931K | |
| 17 | ↓4 | nytimes.com | News |
18.8M
-498.5K
|
-498.5K |
| 18 | ↓4 | tripadvisor.co.uk | Travel |
18.5M
-838.8K
|
-838.8K |
| 19 | ↓2 | apple.com | Computers & Electronics |
17.8M
+75.8K
|
+75.8K |
| 20 | boots.com | Health |
17.5M
+326.7K
|
+326.7K | |
| 21 | ebay.co.uk | Shopping |
16.7M
+253.2K
|
+253.2K | |
| 22 | microsoft.com | Computers & Electronics |
15M
-1.3M
|
-1.3M | |
| 23 | ↑1 | asda.com | Shopping |
14M
+1.1M
|
+1.1M |
| 24 | ↑24 | metoffice.gov.uk | Science |
12.9M
+4M
|
+4M |
| 25 | ↑2 | autotrader.co.uk | Vehicles |
12.7M
+70K
|
+70K |
| 26 | ↑17 | royalmail.com | Shopping |
12.4M
+3M
|
+3M |
| 27 | ↓2 | currys.co.uk | Shopping |
12.4M
-322K
|
-322K |
| 28 | ↓5 | live.com | Internet & Telecom |
12.4M
-1.4M
|
-1.4M |
| 29 | ↑8 | fandom.com | Entertainment |
12M
+1.7M
|
+1.7M |
| 30 | theguardian.com | News |
11.8M
-78.4K
|
-78.4K | |
| 31 | ↓3 | rightmove.co.uk | Real Estate |
11.8M
-676.9K
|
-676.9K |
| 32 | dailymail.co.uk | News |
11.6M
+194.2K
|
+194.2K | |
| 33 | ↑8 | skysports.com | Sports |
11.5M
+1.8M
|
+1.8M |
| 34 | ↓3 | yahoo.com | News |
11.4M
-490.7K
|
-490.7K |
| 35 | ↓6 | service.gov.uk | Law & Government |
11M
-1M
|
-1M |
| 36 | ↓1 | sky.com | Entertainment |
10.7M
-354.5K
|
-354.5K |
| 37 | ↑2 | pinterest.com | Hobbies & Leisure |
10.7M
+954.3K
|
+954.3K |
| 38 | ↓12 | indeed.com | Jobs & Education |
10.5M
-2.2M
|
-2.2M |
| 39 | ↑3 | sainsburys.co.uk | Shopping |
10.5M
+939.9K
|
+939.9K |
| 40 | thesun.co.uk | News |
10.1M
+441.5K
|
+441.5K | |
| 41 | ↑5 | tesco.com | Shopping |
10M
+1M
|
+1M |
| 42 | ↓8 | diy.com | Home & Garden |
10M
-1.2M
|
-1.2M |
| 43 | ↓7 | bbc.com | News |
9.6M
-977.1K
|
-977.1K |
| 44 | ↓6 | clevelandclinic.org | Health |
9.3M
-612K
|
-612K |
| 45 | x.com | Online Communities |
9M
-155K
|
-155K | |
| 46 | ↓2 | smythstoys.com | Shopping |
9M
-355K
|
-355K |
| 47 | johnlewis.com | Shopping |
8.3M
-655.8K
|
-655.8K | |
| 48 | ↑7 | netflix.com | Entertainment |
8M
+1.3M
|
+1.3M |
| 49 | ikea.com | Home & Garden |
8M
-763.2K
|
-763.2K | |
| 50 | screwfix.com | Home & Garden |
7.4M
-833.7K
|
-833.7K | |
| 51 | mayoclinic.org | Health |
7.2M
-452.1K
|
-452.1K | |
| 52 | ↑10 | trustpilot.com | Business & Industrial |
7M
+1.1M
|
+1.1M |
| 53 | moneysavingexpert.com | Finance |
7M
+79.5K
|
+79.5K | |
| 54 | tiktok.com | Online Communities |
7M
+69K
|
+69K | |
| 55 | ↑14 | spotify.com | Entertainment |
6.7M
+1.5M
|
+1.5M |
| 56 | ↓4 | dunelm.com | Home & Garden |
6.7M
-660.5K
|
-660.5K |
| 57 | ↑1 | tui.co.uk | Travel |
6.7M
+434.5K
|
+434.5K |
| 58 | ↑3 | jdsports.co.uk | Sports |
6.4M
+269.4K
|
+269.4K |
| 59 | ↑9 | flashscore.co.uk | Sports |
6.3M
+997K
|
+997K |
| 60 | etsy.com | Shopping |
6.2M
-48.1K
|
-48.1K | |
| 61 | ↓2 | linkedin.com | Jobs & Education |
6.1M
-83.8K
|
-83.8K |
| 62 | ↓5 | nike.com | Sports |
6.1M
-186.5K
|
-186.5K |
| 63 | sportsdirect.com | Sports |
6M
+162.2K
|
+162.2K | |
| 64 | ↑7 | rottentomatoes.com | Entertainment |
6M
+784.2K
|
+784.2K |
| 65 | ↓9 | thetrainline.com | Travel |
5.8M
-602.3K
|
-602.3K |
| 66 | tfl.gov.uk | Travel |
5.5M
+104.7K
|
+104.7K | |
| 67 | ↑13 | superdrug.com | Health |
5.4M
+779.5K
|
+779.5K |
| 68 | ↑2 | sportinglife.com | Sports |
5.2M
-30K
|
-30K |
| 69 | ↓2 | skyscanner.net | Travel |
5.2M
-198.2K
|
-198.2K |
| 70 | ↑2 | bt.com | Internet & Telecom |
5M
-117.4K
|
-117.4K |
| 71 | ↑17 | premierleague.com | Sports |
5M
+825.3K
|
+825.3K |
| 72 | ↓8 | canva.com | Computers & Electronics |
5M
-714.4K
|
-714.4K |
| 73 | ↑3 | halfords.com | Vehicles |
5M
+170.2K
|
+170.2K |
| 74 | ↓9 | asos.com | Shopping |
5M
-554.3K
|
-554.3K |
| 75 | ↑14 | mirror.co.uk | News |
4.7M
+509.6K
|
+509.6K |
| 76 | ↑1 | easyjet.com | Travel |
4.7M
-97.4K
|
-97.4K |
| 77 | ↑4 | quora.com | Online Communities |
4.7M
+64.3K
|
+64.3K |
| 78 | ↑5 | openai.com | Science |
4.6M
+112.9K
|
+112.9K |
| 79 | ↑28 | danword.com | Games |
4.5M
+953.6K
|
+953.6K |
| 80 | ↑5 | express.co.uk | News |
4.5M
+56K
|
+56K |
| 81 | ↑5 | espn.co.uk | Sports |
4.3M
-38.4K
|
-38.4K |
| 82 | ↑11 | radiotimes.com | Entertainment |
4.3M
+314.6K
|
+314.6K |
| 83 | ↓5 | booking.com | Travel |
4.3M
-342.4K
|
-342.4K |
| 84 | ↑13 | roblox.com | Games |
4.2M
+401.8K
|
+401.8K |
| 85 | ↓1 | therange.co.uk | Home & Garden |
4.2M
-265.4K
|
-265.4K |
| 86 | ↑5 | nationalrail.co.uk | Travel |
4.1M
+70.3K
|
+70.3K |
| 87 | ↓5 | zoopla.co.uk | Real Estate |
4M
-419.6K
|
-419.6K |
| 88 | ↓9 | nih.gov | Health |
4M
-525.9K
|
-525.9K |
| 89 | ↓15 | healthline.com | Health |
4M
-853K
|
-853K |
| 90 | ↑10 | aldi.co.uk | Shopping |
4M
+249.5K
|
+249.5K |
| 91 | ↑30 | postoffice.co.uk | Finance |
4M
+783.4K
|
+783.4K |
| 92 | ↑9 | vivastreet.co.uk | Explicit Content |
3.8M
+125.3K
|
+125.3K |
| 93 | ↑17 | pandora.net | Entertainment |
3.8M
+355.2K
|
+355.2K |
| 94 | ↑11 | nice.org.uk | Health |
3.7M
+141.8K
|
+141.8K |
| 95 | ↑36 | paypal.com | Finance |
3.7M
+824.7K
|
+824.7K |
| 96 | ↓1 | adidas.co.uk | Sports |
3.7M
-266.5K
|
-266.5K |
| 97 | ↓22 | telegraph.co.uk | News |
3.6M
-1.3M
|
-1.3M |
| 98 | natwest.com | Finance |
3.6M
-245.9K
|
-245.9K | |
| 99 | whatsapp.com | Internet & Telecom |
3.5M
-233.3K
|
-233.3K | |
| 100 | ↓27 | independent.co.uk | News |
3.5M
-1.5M
|
-1.5M |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#326
ome.tv
↑456
#449
homebase.co.uk
↑441
#550
thisismoney.co.uk
↑411
#382
ons.gov.uk
↑395
#539
who.int
↑364
#607
one4all.com
↑355
#628
fbref.com
↑301
#473
buzzfeed.com
↑265
#496
nintendo.co.uk
↑251
#474
blog.gov.uk
↑244
Trending down
#768
michelin.com
↓432
#877
yelp.com
↓383
#763
mathswatch.co.uk
↓349
#842
englandfootball.com
↓325
#865
cultbeauty.co.uk
↓308
#986
yourweather.co.uk
↓308
#904
latestdeals.co.uk
↓304
#750
reuters.com
↓291
#907
2simple.com
↓289
#751
myprotein.com
↓283