# Top Shopping Websites in Austria
The top 10 most visited shopping websites in Austria by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de |
5M
-297.5K
|
-297.5K | |
| 2 | willhaben.at |
1.6M
-40.7K
|
-40.7K | |
| 3 | mediamarkt.at |
1M
-202.7K
|
-202.7K | |
| 4 | zalando.at |
771.6K
-49.4K
|
-49.4K | |
| 5 | billa.at |
727.1K
+170.9K
|
+170.9K | |
| 6 | ↑2 | spar.at |
538.5K
+85.2K
|
+85.2K |
| 7 | ↓1 | smythstoys.com |
519.6K
+29.8K
|
+29.8K |
| 8 | ↓1 | hofer.at |
508.6K
+31.7K
|
+31.7K |
| 9 | ↑1 | idealo.at |
457.3K
+67.6K
|
+67.6K |
| 10 | ↓1 | otto.de |
369.1K
-25.2K
|
-25.2K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#6
spar.at
↑2
#9
idealo.at
↑1
#1
amazon.de
#2
willhaben.at
#4
zalando.at
#5
billa.at
↑1
#8
hofer.at
↑1
#10
otto.de
↑1
Trending down
↓1
#8
hofer.at
↓1
#10
otto.de
↓1
#1
amazon.de
#2
willhaben.at
#4
zalando.at
#5
billa.at
#9
idealo.at
↓1
#6
spar.at
↓2