Search Traffic for bankrate.com
January 2026
In January 2026, bankrate.com saw a decrease in search traffic, reaching 7.9M visits, which is a decrease of 766.7K visits compared to the previous month. The traffic value decreased to $14.4M, a decline of $1.1M.
Traffic
7.9M
-766.7K
Traffic value
$14.4M
−$1.1M
Keywords
2.2M
Search Traffic
Search Traffic Value
Traffic by location for bankrate.com
7.4M
-722K
Share: 94.1%
🇧🇷
Brazil
79K
+8K
Share: 1%
🇮🇳
India
72.7K
-11.1K
Share: 0.9%
42.6K
-489
Share: 0.5%
🇨🇦
Canada
36K
+504
Share: 0.4%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
7.4M
-722K
|
94.1% |
| 🇧🇷 Brazil |
79K
+8K
|
1% |
| 🇮🇳 India |
72.7K
-11.1K
|
0.9% |
| 🇷🇺 Russian Federation |
42.6K
-489
|
0.5% |
| 🇨🇦 Canada |
36K
+504
|
0.4% |
Low
High
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Top keywords for bankrate.com 🇺🇸 United States
bankrate.com ranks #1 for "mortgage calculator" in United States and receives 1.5M monthly visits from this keyword alone, an increase of 1M from the previous month.
mortgage calculator
Position: 1 1
Volume
3.2M
+120K
Traffic
1.5M
+1M
cd calculator
Position: 1
Volume
194K
+6K
Traffic
200.3K
+5.8K
cd rates
Position: 1
Volume
302K
-13K
Traffic
146.2K
+56.2K
current mortgage rates
Position: 1
Volume
233K
+4K
Traffic
126.1K
-4.2K
loan calculator
Position: 2
Volume
616K
+18K
Traffic
123.6K
+3.2K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| mortgage calculator |
3.2M
+120K
|
1.5M
+1M
|
1
1
|
| cd calculator |
194K
+6K
|
200.3K
+5.8K
|
1
|
| cd rates |
302K
-13K
|
146.2K
+56.2K
|
1
|
| current mortgage rates |
233K
+4K
|
126.1K
-4.2K
|
1
|
| loan calculator |
616K
+18K
|
123.6K
+3.2K
|
2
|
Top competing websites of bankrate.com 🇺🇸 United States
nerdwallet.com, usbank.com and bankofamerica.com rank in the top 10 organic search results for the same keywords that bankrate.com gets the most traffic from. Discover more competitors of bankrate.com.
Traffic
10.2M
+1.4M
Pages
15K
Traffic
5.4M
-133.1K
Pages
9.5K
Traffic
13.9M
-851.3K
Pages
12.8K
Traffic
6M
+35K
Pages
10.1K
Traffic
5M
-39.3K
Pages
1.8K
| Website | Traffic | Pages |
|---|---|---|
| nerdwallet.com |
10.2M
+1.4M
|
15K
|
| usbank.com |
5.4M
-133.1K
|
9.5K
|
| bankofamerica.com |
13.9M
-851.3K
|
12.8K
|
| wellsfargo.com |
6M
+35K
|
10.1K
|
| navyfederal.org |
5M
-39.3K
|
1.8K
|
Similarly ranked websites to bankrate.com
bankrate.com ranks 792nd, placing it below practo.com, which has 9.5M visits and ranks 791st.
Traffic
9.5M
+1M
Rank
790
121
Traffic
9.5M
-827.7K
Rank
791
71
Traffic
9.5M
+1.6M
Rank
792
187
Traffic
9.5M
-186K
Rank
793
18
Traffic
9.5M
+6.7M
Rank
794
2K
| Website | Traffic | Rank |
|---|---|---|
| cmoa.jp |
9.5M
+1M
|
790
121
|
| practo.com |
9.5M
-827.7K
|
791
71
|
| bankrate.com |
9.5M
+1.6M
|
792
187
|
| tenor.com |
9.5M
-186K
|
793
18
|
| ts2.tech |
9.5M
+6.7M
|
794
2K
|
Backlink Profile of bankrate.com
January 2026
As of January 2026, bankrate.com's Domain Rating is 90. bankrate.com is linked by 91.6K websites, indicating a increase of 758 referring sites from the previous month.
Domain Rating
90
Linking websites
91.6K
+758