Search Traffic for booking.com
January 2026
In January 2026, booking.com saw a decrease in search traffic, reaching 68.9M visits, which is a decrease of 3.6M visits compared to the previous month. The traffic value decreased to $19M, a decline of $1.6M.
Traffic
68.9M
-3.6M
Traffic value
$19M
−$1.6M
Keywords
3M
Search Traffic
Search Traffic Value
Traffic by location for booking.com
🇩🇪
Germany
6.1M
-617.1K
Share: 8.8%
5.7M
-429K
Share: 8.3%
🇪🇸
Spain
4.8M
-383K
Share: 7%
4.6M
-351.1K
Share: 6.7%
🇧🇷
Brazil
4.4M
-137.2K
Share: 6.3%
| Location | Traffic | Share |
|---|---|---|
| 🇩🇪 Germany |
6.1M
-617.1K
|
8.8% |
| 🇺🇸 United States |
5.7M
-429K
|
8.3% |
| 🇪🇸 Spain |
4.8M
-383K
|
7% |
| 🇬🇧 United Kingdom |
4.6M
-351.1K
|
6.7% |
| 🇧🇷 Brazil |
4.4M
-137.2K
|
6.3% |
Low
High
Loading world map...
Top keywords for booking.com 🇺🇸 United States
booking.com ranks #1 for "booking" in United States and receives 553K monthly visits from this keyword alone, an increase of 369.8K from the previous month.
booking
Position: 1
Volume
647K
-3K
Traffic
553K
+369.8K
booking.com
Position: 1
Volume
306K
+11K
Traffic
84.8K
+3K
booking.com customer service
Position: 1
Volume
51K
+3K
Traffic
24.8K
-30
booking .com
Position: 1
Volume
27K
Traffic
23K
+16.4K
booking.com extranet
Position: 1
Volume
21K
Traffic
22K
+683
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| booking |
647K
-3K
|
553K
+369.8K
|
1
|
| booking.com |
306K
+11K
|
84.8K
+3K
|
1
|
| booking.com customer service |
51K
+3K
|
24.8K
-30
|
1
|
| booking .com |
27K
|
23K
+16.4K
|
1
|
| booking.com extranet |
21K
|
22K
+683
|
1
|
Top competing websites of booking.com 🇺🇸 United States
hotels.com, expedia.com and travelweekly.com rank in the top 10 organic search results for the same keywords that booking.com gets the most traffic from. Discover more competitors of booking.com.
Traffic
10.5M
+2.3M
Pages
273.7K
Traffic
16M
-715K
Pages
540.1K
Traffic
1.4M
-107.8K
Pages
133.7K
Traffic
11M
-338.5K
Pages
92.7K
Traffic
72.5M
-8M
Pages
2.7M
| Website | Traffic | Pages |
|---|---|---|
| hotels.com |
10.5M
+2.3M
|
273.7K
|
| expedia.com |
16M
-715K
|
540.1K
|
| travelweekly.com |
1.4M
-107.8K
|
133.7K
|
| marriott.com |
11M
-338.5K
|
92.7K
|
| tripadvisor.com |
72.5M
-8M
|
2.7M
|
Similarly ranked websites to booking.com
booking.com ranks 70th, placing it below skysports.com, which has 66.3M visits and ranks 69th.
Traffic
66.4M
+6.4M
Rank
68
16
Traffic
66.3M
-3M
Rank
69
7
Traffic
64.9M
-2.8M
Rank
70
4
Traffic
64.6M
+27.5M
Rank
71
74
Traffic
64.1M
+10.4K
Rank
72
2
| Website | Traffic | Rank |
|---|---|---|
| hotstar.com |
66.4M
+6.4M
|
68
16
|
| skysports.com |
66.3M
-3M
|
69
7
|
| booking.com |
64.9M
-2.8M
|
70
4
|
| bank.in |
64.6M
+27.5M
|
71
74
|
| primevideo.com |
64.1M
+10.4K
|
72
2
|
Backlink Profile of booking.com
January 2026
As of January 2026, booking.com's Domain Rating is 93. booking.com is linked by 237K websites, indicating a increase of 4K referring sites from the previous month.
Domain Rating
93
Linking websites
237K
+4K