# Top Beauty & Fitness Websites in Bulgaria
The top 10 most visited beauty & fitness websites in Bulgaria by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | framar.bg |
3.1M
-121.5K
|
-121.5K | |
| 2 | ↑1 | lillydrogerie.bg |
397.5K
+22.3K
|
+22.3K |
| 3 | ↓1 | notino.bg |
332.4K
-45.5K
|
-45.5K |
| 4 | douglas.bg |
244.2K
+18.6K
|
+18.6K | |
| 5 | ↑1 | zoya.bg |
85.8K
+11.9K
|
+11.9K |
| 6 | ↑1 | makeup.bg |
76.8K
+11.7K
|
+11.7K |
| 7 | ↓2 | lina-bg.com |
70K
-7.5K
|
-7.5K |
| 8 | ↑2 | fragrantica.com |
37K
+2.9K
|
+2.9K |
| 9 | sephora.com |
33.4K
-2K
|
-2K | |
| 10 | ↓2 | avon.bg |
32.2K
-5.3K
|
-5.3K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
↑2
↑1
#5
zoya.bg
↑1
#6
makeup.bg
↑1
#1
framar.bg
#4
douglas.bg
#9
sephora.com
#3
notino.bg
↑1
#7
lina-bg.com
↑2
#10
avon.bg
↑2
Trending down
#7
lina-bg.com
↓2
#10
avon.bg
↓2
#3
notino.bg
↓1
#1
framar.bg
#4
douglas.bg
#9
sephora.com
↓1
#5
zoya.bg
↓1
#6
makeup.bg
↓1
↓2