# Top Shopping Websites in Bulgaria
The top 10 most visited shopping websites in Bulgaria by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | olx.bg |
4M
-14.3K
|
-14.3K | |
| 2 | emag.bg |
2.4M
-152.8K
|
-152.8K | |
| 3 | bazar.bg |
1.5M
+100.5K
|
+100.5K | |
| 4 | dskdirect.bg |
1.2M
+33.2K
|
+33.2K | |
| 5 | ozone.bg |
982.3K
-29.4K
|
-29.4K | |
| 6 | kaufland.bg |
824K
+77.7K
|
+77.7K | |
| 7 | ↑1 | lidl.bg |
681K
+47.7K
|
+47.7K |
| 8 | ↓1 | technomarket.bg |
655.4K
-15.6K
|
-15.6K |
| 9 | videnov.bg |
528.5K
-55.9K
|
-55.9K | |
| 10 | billa.bg |
427.7K
-4.8K
|
-4.8K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#7
lidl.bg
↑1
#1
olx.bg
#2
emag.bg
#3
bazar.bg
#4
dskdirect.bg
#5
ozone.bg
#6
kaufland.bg
#9
videnov.bg
#10
billa.bg
↑1
Trending down
↓1
#1
olx.bg
#2
emag.bg
#3
bazar.bg
#4
dskdirect.bg
#5
ozone.bg
#6
kaufland.bg
#9
videnov.bg
#10
billa.bg
#7
lidl.bg
↓1