# Top Shopping Websites in Germany
The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.de |
84.7M
-2.2M
|
-2.2M | |
| 2 | ↑1 | kleinanzeigen.de |
17.2M
+1.1M
|
+1.1M |
| 3 | ↓1 | idealo.de |
16.3M
-1M
|
-1M |
| 4 | zalando.de |
13M
-2.5M
|
-2.5M | |
| 5 | mediamarkt.de |
12.8M
-847.6K
|
-847.6K | |
| 6 | otto.de |
12M
-1.5M
|
-1.5M | |
| 7 | ↑1 | ebay.de |
8.7M
+1.4M
|
+1.4M |
| 8 | ↓1 | markt.de |
8.2M
+321.1K
|
+321.1K |
| 9 | lidl.de |
7M
+341.8K
|
+341.8K | |
| 10 | rossmann.de |
6.5M
+402.3K
|
+402.3K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
↑1
#7
ebay.de
↑1
#1
amazon.de
#4
zalando.de
#6
otto.de
#9
lidl.de
#10
rossmann.de
#3
idealo.de
↑1
#8
markt.de
↑1
Trending down
#3
idealo.de
↓1
#8
markt.de
↓1
#1
amazon.de
#4
zalando.de
#6
otto.de
#9
lidl.de
#10
rossmann.de
↓1
#7
ebay.de
↓1