Search Traffic for hm.com
January 2026
In January 2026, hm.com saw an increase in search traffic, reaching 40M visits, which is a increase of 4.2M visits compared to the previous month. The traffic value increased to $8.5M, a growth of $890.5K.
Traffic
40M
+4.2M
Traffic value
$8.5M
+$890.5K
Keywords
1.3M
Search Traffic
Search Traffic Value
Traffic by location for hm.com
5.2M
+486.5K
Share: 12.9%
4.2M
+390K
Share: 10.3%
🇸🇪
Sweden
2.7M
+318.7K
Share: 6.8%
🇩🇪
Germany
2.4M
+170.4K
Share: 6%
🇫🇷
France
2.2M
+191.5K
Share: 5.5%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
5.2M
+486.5K
|
12.9% |
| 🇬🇧 United Kingdom |
4.2M
+390K
|
10.3% |
| 🇸🇪 Sweden |
2.7M
+318.7K
|
6.8% |
| 🇩🇪 Germany |
2.4M
+170.4K
|
6% |
| 🇫🇷 France |
2.2M
+191.5K
|
5.5% |
Low
High
Loading world map...
Top keywords for hm.com 🇺🇸 United States
hm.com ranks #1 for "h&m" in United States and receives 896K monthly visits from this keyword alone, an increase of 9.6K from the previous month.
h&m
Position: 1
Volume
933K
+28K
Traffic
896K
+9.6K
h and m
Position: 1
Volume
326K
+5K
Traffic
309.6K
-1.3K
hm
Position: 1
Volume
303K
-3K
Traffic
273.1K
-19.7K
hoodies
Position: 1
Volume
117K
+14K
Traffic
40.4K
+15.6K
sale
Position: 1 1
Volume
80K
+80K
Traffic
37.8K
+37.8K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| h&m |
933K
+28K
|
896K
+9.6K
|
1
|
| h and m |
326K
+5K
|
309.6K
-1.3K
|
1
|
| hm |
303K
-3K
|
273.1K
-19.7K
|
1
|
| hoodies |
117K
+14K
|
40.4K
+15.6K
|
1
|
| sale |
80K
+80K
|
37.8K
+37.8K
|
1
1
|
Top competing websites of hm.com 🇪🇸 Spain
zara.com, gap.com and express.com rank in the top 10 organic search results for the same keywords that hm.com gets the most traffic from. Discover more competitors of hm.com.
Traffic
34.3M
+2.1M
Pages
25.6K
Traffic
11.6M
+668.3K
Pages
59.9K
Traffic
1.6M
-131K
Pages
4.8K
Traffic
2.3M
-422.4K
Pages
5.4K
Traffic
10.5M
-185K
Pages
28.6K
| Website | Traffic | Pages |
|---|---|---|
| zara.com |
34.3M
+2.1M
|
25.6K
|
| gap.com |
11.6M
+668.3K
|
59.9K
|
| express.com |
1.6M
-131K
|
4.8K
|
| abercrombie.com |
2.3M
-422.4K
|
5.4K
|
| asos.com |
10.5M
-185K
|
28.6K
|
Similarly ranked websites to hm.com
hm.com ranks 155th, placing it below halodoc.com, which has 35.2M visits and ranks 154th.
Traffic
35.2M
-3.5M
Rank
153
14
Traffic
35.2M
+5M
Rank
154
33
Traffic
35M
-4.2M
Rank
155
18
Traffic
35M
+535.8K
Rank
156
3
Traffic
34.7M
-5.7M
Rank
157
25
| Website | Traffic | Rank |
|---|---|---|
| lequipe.fr |
35.2M
-3.5M
|
153
14
|
| halodoc.com |
35.2M
+5M
|
154
33
|
| hm.com |
35M
-4.2M
|
155
18
|
| olx.pl |
35M
+535.8K
|
156
3
|
| justdial.com |
34.7M
-5.7M
|
157
25
|
Backlink Profile of hm.com
January 2026
As of January 2026, hm.com's Domain Rating is 87. hm.com is linked by 65.7K websites, indicating a increase of 46 referring sites from the previous month.
Domain Rating
87
Linking websites
65.7K
+46