# Top Shopping Websites in Italy
The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | amazon.it |
50M
-440.6K
|
-440.6K | |
| 2 | subito.it |
8.4M
-321.6K
|
-321.6K | |
| 3 | mediaworld.it |
5.6M
-338.7K
|
-338.7K | |
| 4 | zalando.it |
4.6M
-402.2K
|
-402.2K | |
| 5 | trovaprezzi.it |
3M
+379.3K
|
+379.3K | |
| 6 | ↑1 | ebay.it |
2.7M
+274.6K
|
+274.6K |
| 7 | ↑5 | euronics.it |
2.2M
+152.8K
|
+152.8K |
| 8 | ↑3 | unieuro.it |
2.2M
+82.3K
|
+82.3K |
| 9 | ↑11 | previterapelletteria.it |
2.1M
+1.1M
|
+1.1M |
| 10 | ↓2 | zara.com |
2.1M
-111.5K
|
-111.5K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
↑11
#7
euronics.it
↑5
#8
unieuro.it
↑3
#6
ebay.it
↑1
#1
amazon.it
#2
subito.it
#4
zalando.it
#10
zara.com
↑2
Trending down
#10
zara.com
↓2
#1
amazon.it
#2
subito.it
#4
zalando.it
#6
ebay.it
↓1
#8
unieuro.it
↓3
#7
euronics.it
↓5
↓11