# Top Shopping Websites in Italy

The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.

January 2026
Rank Website Search traffic
1 amazon.it
50M -440.6K
2 subito.it
8.4M -321.6K
3 mediaworld.it
5.6M -338.7K
4 zalando.it
4.6M -402.2K
5 trovaprezzi.it
3M +379.3K
6 ↑1 ebay.it
2.7M +274.6K
7 ↑5 euronics.it
2.2M +152.8K
8 ↑3 unieuro.it
2.2M +82.3K
9 ↑11 previterapelletteria.it
2.1M +1.1M
10 ↓2 zara.com
2.1M -111.5K