# Top Beauty & Fitness Websites in Japan
The top 10 most visited beauty & fitness websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | cosme.net |
9.9M
+1M
|
+1M | |
| 2 | oggi.jp |
2.9M
+348.7K
|
+348.7K | |
| 3 | ↑2 | dior.com |
2.7M
+552.3K
|
+552.3K |
| 4 | lipscosme.com |
2.7M
+501.8K
|
+501.8K | |
| 5 | ↑1 | biteki.com |
2.2M
+208.1K
|
+208.1K |
| 6 | ↓3 | shiseido.co.jp |
2M
-73.4K
|
-73.4K |
| 7 | ↑1 | lovecosmetic.jp |
1.5M
+190.4K
|
+190.4K |
| 8 | ↓1 | elle.com |
1.3M
-212.4K
|
-212.4K |
| 9 | kao.co.jp |
1.1M
-38.4K
|
-38.4K | |
| 10 | ellegirl.jp |
923.7K
+78K
|
+78K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#3
dior.com
↑2
#5
biteki.com
↑1
↑1
#1
cosme.net
#2
oggi.jp
#9
kao.co.jp
#10
ellegirl.jp
#8
elle.com
↑1
↑3
Trending down
↓3
#8
elle.com
↓1
#1
cosme.net
#2
oggi.jp
#9
kao.co.jp
#10
ellegirl.jp
#5
biteki.com
↓1
↓1
#3
dior.com
↓2