Search Traffic for lego.com
January 2026
In January 2026, lego.com saw an increase in search traffic, reaching 24.8M visits, which is a increase of 5.7M visits compared to the previous month. The traffic value increased to $4.2M, a growth of $932K.
Traffic
24.8M
+5.7M
Traffic value
$4.2M
+$932K
Keywords
448.8K
Search Traffic
Search Traffic Value
Traffic by location for lego.com
6.4M
+1.3M
Share: 25.8%
3.1M
+809.2K
Share: 12.7%
🇫🇷
France
2.4M
+811.6K
Share: 9.8%
🇩🇪
Germany
2M
+410.6K
Share: 8.2%
🇵🇱
Poland
1.8M
+696K
Share: 7.2%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
6.4M
+1.3M
|
25.8% |
| 🇬🇧 United Kingdom |
3.1M
+809.2K
|
12.7% |
| 🇫🇷 France |
2.4M
+811.6K
|
9.8% |
| 🇩🇪 Germany |
2M
+410.6K
|
8.2% |
| 🇵🇱 Poland |
1.8M
+696K
|
7.2% |
Low
High
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Top keywords for lego.com 🇺🇸 United States
lego.com ranks #1 for "lego" in United States and receives 518.6K monthly visits from this keyword alone, an increase of 2K from the previous month.
lego
Position: 1
Volume
1M
+10K
Traffic
518.6K
+2K
lego store
Position: 1
Volume
182K
+31K
Traffic
162.4K
+66K
legos
Position: 1
Volume
246K
+6K
Traffic
92.6K
+18.7K
lego ideas
Position: 1
Volume
54K
Traffic
52.3K
+3.2K
lego games
Position: 1
Volume
41K
-4K
Traffic
42.7K
+4.9K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| lego |
1M
+10K
|
518.6K
+2K
|
1
|
| lego store |
182K
+31K
|
162.4K
+66K
|
1
|
| legos |
246K
+6K
|
92.6K
+18.7K
|
1
|
| lego ideas |
54K
|
52.3K
+3.2K
|
1
|
| lego games |
41K
-4K
|
42.7K
+4.9K
|
1
|
Top competing websites of lego.com
bricklink.com, brickeconomy.com and brickset.com rank in the top 10 organic search results for the same keywords that lego.com gets the most traffic from. Discover more competitors of lego.com.
Traffic
522K
+15.2K
Pages
12.4K
Traffic
71.3K
+12.7K
Pages
6.4K
Traffic
94.3K
+41
Pages
8K
Traffic
125K
+40.2K
Pages
4.5K
Traffic
123.6K
+14.4K
Pages
7.6K
| Website | Traffic | Pages |
|---|---|---|
| bricklink.com |
522K
+15.2K
|
12.4K
|
| brickeconomy.com |
71.3K
+12.7K
|
6.4K
|
| brickset.com |
94.3K
+41
|
8K
|
| toypro.com |
125K
+40.2K
|
4.5K
|
| rebrickable.com |
123.6K
+14.4K
|
7.6K
|
Similarly ranked websites to lego.com
lego.com ranks 225th, placing it below tuasaude.com, which has 26.3M visits and ranks 224th.
Traffic
26.3M
-191.4K
Rank
223
6
Traffic
26.3M
-3.7M
Rank
224
35
Traffic
26.3M
+1.2M
Rank
225
11
Traffic
26.3M
+103.6K
Rank
226
6
Traffic
26.2M
+2M
Rank
227
19
| Website | Traffic | Rank |
|---|---|---|
| people.com |
26.3M
-191.4K
|
223
6
|
| tuasaude.com |
26.3M
-3.7M
|
224
35
|
| lego.com |
26.3M
+1.2M
|
225
11
|
| transfermarkt.com.tr |
26.3M
+103.6K
|
226
6
|
| premierleague.com |
26.2M
+2M
|
227
19
|
Backlink Profile of lego.com
January 2026
As of January 2026, lego.com's Domain Rating is 89. lego.com is linked by 77.7K websites, indicating a increase of 788 referring sites from the previous month.
Domain Rating
89
Linking websites
77.7K
+788