Search Traffic for netflix.com
January 2026
In January 2026, netflix.com saw a decrease in search traffic, reaching 168.7M visits, which is a decrease of 20.5M visits compared to the previous month. The traffic value decreased to $24.9M, a decline of $1.8M.
Traffic
168.7M
-20.5M
Traffic value
$24.9M
−$1.8M
Keywords
2.6M
Search Traffic
Search Traffic Value
Traffic by location for netflix.com
44.2M
-6.5M
Share: 26.1%
🇮🇳
India
18.5M
-1.7M
Share: 10.9%
🇧🇷
Brazil
11.1M
-1.4M
Share: 6.5%
🇫🇷
France
7.2M
-863.6K
Share: 4.2%
6.6M
-1.5M
Share: 3.8%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
44.2M
-6.5M
|
26.1% |
| 🇮🇳 India |
18.5M
-1.7M
|
10.9% |
| 🇧🇷 Brazil |
11.1M
-1.4M
|
6.5% |
| 🇫🇷 France |
7.2M
-863.6K
|
4.2% |
| 🇬🇧 United Kingdom |
6.6M
-1.5M
|
3.8% |
Low
High
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Top keywords for netflix.com 🇺🇸 United States
netflix.com ranks #1 for "netflix" in United States and receives 17.3M monthly visits from this keyword alone, an increase of 372.4K from the previous month.
netflix
Position: 1
Volume
17.5M
+370K
Traffic
17.3M
+372.4K
stranger things
Position: 1 2
Volume
3.5M
+1.3M
Traffic
817K
+647.3K
netflix login
Position: 1
Volume
566K
-101K
Traffic
594.3K
-104.9K
netflix movies
Position: 1
Volume
587K
+55K
Traffic
413K
+79.2K
net
Position: 1
Volume
475K
+33K
Traffic
378K
+26.4K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| netflix |
17.5M
+370K
|
17.3M
+372.4K
|
1
|
| stranger things |
3.5M
+1.3M
|
817K
+647.3K
|
1
2
|
| netflix login |
566K
-101K
|
594.3K
-104.9K
|
1
|
| netflix movies |
587K
+55K
|
413K
+79.2K
|
1
|
| net |
475K
+33K
|
378K
+26.4K
|
1
|
Top competing websites of netflix.com 🇺🇸 United States
rottentomatoes.com, justwatch.com and imdb.com rank in the top 10 organic search results for the same keywords that netflix.com gets the most traffic from. Discover more competitors of netflix.com.
Traffic
56.4M
-13.4M
Pages
384.3K
Traffic
14.2M
-1.6M
Pages
92.3K
Traffic
366.3M
-201.3M
Pages
2.6M
Traffic
5.3M
-768.4K
Pages
104.8K
Traffic
11.2M
-1.3M
Pages
11.7K
| Website | Traffic | Pages |
|---|---|---|
| rottentomatoes.com |
56.4M
-13.4M
|
384.3K
|
| justwatch.com |
14.2M
-1.6M
|
92.3K
|
| imdb.com |
366.3M
-201.3M
|
2.6M
|
| roku.com |
5.3M
-768.4K
|
104.8K
|
| hulu.com |
11.2M
-1.3M
|
11.7K
|
Similarly ranked websites to netflix.com
netflix.com ranks 22nd, placing it below espn.com, which has 211.6M visits and ranks 21st.
Traffic
223.5M
+18.7M
Rank
20
3
Traffic
211.6M
-44M
Rank
21
1
Traffic
195.7M
+25.4M
Rank
22
4
Traffic
185.9M
-114.5M
Rank
23
4
Traffic
183.9M
-94.9M
Rank
24
3
| Website | Traffic | Rank |
|---|---|---|
| fandom.com |
223.5M
+18.7M
|
20
3
|
| espn.com |
211.6M
-44M
|
21
1
|
| netflix.com |
195.7M
+25.4M
|
22
4
|
| espncricinfo.com |
185.9M
-114.5M
|
23
4
|
| globo.com |
183.9M
-94.9M
|
24
3
|
Backlink Profile of netflix.com
January 2026
As of January 2026, netflix.com's Domain Rating is 92. netflix.com is linked by 231K websites, indicating a increase of 2.8K referring sites from the previous month.
Domain Rating
92
Linking websites
231K
+2.8K