nhl.com

NHL Official Website
NHL.com is the official website of the National Hockey League, where fans can find up-to-date information on games, scores, player statistics, and team standings. The site provides in-depth coverage of the league including breaking news, feature articles, and analysis from expert commentators. Visitors can explore video highlights, live game updates, and interactive features that enhance their experience of the dynamic world of ice hockey, making it a go-to destination for both casual fans and die-hard supporters.

NHL.com also offers a comprehensive shop where fans can purchase jerseys, memorabilia, and other merchandise to showcase their team spirit. With a strong focus on community engagement, the website features youth hockey initiatives, player stories, and various resources that promote the sport at all levels. Whether you are looking for game tickets, fantasy hockey insights, or information about upcoming events, NHL.com serves as the ultimate hub for all things related to the NHL and hockey culture.

Search Traffic for nhl.com

January 2026
In January 2026, nhl.com saw a decrease in search traffic, reaching 20.4M visits, which is a decrease of 831.1K visits compared to the previous month. The traffic value decreased to $3.8M, a decline of $408K.
Traffic
20.4M
-831.1K
Traffic value
$3.8M
−$408K
Keywords
405.3K
Search Traffic
Search Traffic Value

Traffic by location for nhl.com

🇨🇦 Canada
10.2M
-324.9K
Share: 49.7%
🇺🇸 United States
8.5M
-554K
Share: 41.6%
🇩🇪 Germany
275.2K
+12.9K
Share: 1.3%
🇸🇪 Sweden
209K
-957
Share: 1%
🇫🇮 Finland
204K
+9.6K
Share: 0.9%
Low
High
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Top keywords for nhl.com 🇺🇸 United States

nhl.com ranks #1 for "nhl" in United States and receives 554.5K monthly visits from this keyword alone, a decrease of 822.5K from the previous month.

nhl
Position: 1
Volume
1M
-1.6M
Traffic
554.5K
-822.5K
colorado avalanche
Position: 1 1
Volume
352K
-345K
Traffic
78.2K
-58K
bruins
Position: 1 1
Volume
678K
-492K
Traffic
74K
-43.3K
boston bruins
Position: 2
Volume
271K
-203K
Traffic
65K
-48.8K
matt rempe
Position: 1
Volume
172K
Traffic
62.6K

Top competing websites of nhl.com 🇨🇦 Canada

hockeydb.com, eliteprospects.com and hockey-reference.com rank in the top 10 organic search results for the same keywords that nhl.com gets the most traffic from. Discover more competitors of nhl.com.

Traffic
3.3M
+945.3K
Pages
22.9K
Traffic
5.2M
+1M
Pages
77.7K
Traffic
559.8K
+251.9K
Pages
8.1K
Traffic
983K
+326.5K
Pages
6K
Traffic
4M
+1.4M
Pages
21.3K

Similarly ranked websites to nhl.com

nhl.com ranks 334th, placing it below ameblo.jp, which has 19.3M visits and ranks 333rd.

Traffic
19.3M
-966.8K
Rank
332
26
Traffic
19.3M
-166.3K
Rank
333
10
Traffic
19.2M
-1M
Rank
334
29
Traffic
19.2M
-4M
Rank
335
74
Traffic
19.1M
+1.3M
Rank
336
27

Backlink Profile of nhl.com

January 2026

As of January 2026, nhl.com's Domain Rating is 88. nhl.com is linked by 49.9K websites, indicating a increase of 2K referring sites from the previous month.

Domain Rating
88
Linking websites
49.9K
+2K