Search Traffic for nike.com
January 2026
In January 2026, nike.com saw an increase in search traffic, reaching 66.1M visits, which is a increase of 8.9M visits compared to the previous month. The traffic value increased to $12.8M, a growth of $2.2M.
Traffic
66.1M
+8.9M
Traffic value
$12.8M
+$2.2M
Keywords
1.3M
Search Traffic
Search Traffic Value
Traffic by location for nike.com
19.8M
+3.9M
Share: 29.9%
6.4M
+1.3M
Share: 9.6%
🇫🇷
France
4.4M
+635.5K
Share: 6.6%
🇩🇪
Germany
3M
+383.7K
Share: 4.6%
🇪🇸
Spain
2.6M
+389K
Share: 3.8%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
19.8M
+3.9M
|
29.9% |
| 🇬🇧 United Kingdom |
6.4M
+1.3M
|
9.6% |
| 🇫🇷 France |
4.4M
+635.5K
|
6.6% |
| 🇩🇪 Germany |
3M
+383.7K
|
4.6% |
| 🇪🇸 Spain |
2.6M
+389K
|
3.8% |
Low
High
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Top keywords for nike.com 🇺🇸 United States
nike.com ranks #1 for "nike" in United States and receives 1.4M monthly visits from this keyword alone, an increase of 205.6K from the previous month.
nike
Position: 1
Volume
2.6M
+280K
Traffic
1.4M
+205.6K
nike dunks
Position: 1
Volume
715K
+164K
Traffic
394K
+157.7K
nike shoes
Position: 1
Volume
346K
+20K
Traffic
261.3K
+13.8K
shop nike air max 90
Position: 1
Volume
361K
Traffic
246K
-79.5K
jordans
Position: 1
Volume
451K
+34K
Traffic
182.6K
+3.2K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| nike |
2.6M
+280K
|
1.4M
+205.6K
|
1
|
| nike dunks |
715K
+164K
|
394K
+157.7K
|
1
|
| nike shoes |
346K
+20K
|
261.3K
+13.8K
|
1
|
| shop nike air max 90 |
361K
|
246K
-79.5K
|
1
|
| jordans |
451K
+34K
|
182.6K
+3.2K
|
1
|
Top competing websites of nike.com 🇺🇸 United States
footlocker.com, dickssportinggoods.com and stockx.com rank in the top 10 organic search results for the same keywords that nike.com gets the most traffic from. Discover more competitors of nike.com.
Traffic
3.5M
-188.2K
Pages
16K
Traffic
9M
-722.4K
Pages
64.5K
Traffic
6M
+120.4K
Pages
46.7K
Traffic
1.2M
-24.7K
Pages
17K
Traffic
1.3M
+6.9K
Pages
16.8K
| Website | Traffic | Pages |
|---|---|---|
| footlocker.com |
3.5M
-188.2K
|
16K
|
| dickssportinggoods.com |
9M
-722.4K
|
64.5K
|
| stockx.com |
6M
+120.4K
|
46.7K
|
| hibbett.com |
1.2M
-24.7K
|
17K
|
| flightclub.com |
1.3M
+6.9K
|
16.8K
|
Similarly ranked websites to nike.com
nike.com ranks 66th, placing it below walmart.com, which has 67.4M visits and ranks 65th.
Traffic
68.2M
+2.7M
Rank
64
6
Traffic
67.4M
-10.8M
Rank
65
7
Traffic
67.4M
+1.4M
Rank
66
3
Traffic
67M
+2.1M
Rank
67
4
Traffic
66.4M
+6.4M
Rank
68
16
| Website | Traffic | Rank |
|---|---|---|
| crazygames.com |
68.2M
+2.7M
|
64
6
|
| walmart.com |
67.4M
-10.8M
|
65
7
|
| nike.com |
67.4M
+1.4M
|
66
3
|
| amazon.co.jp |
67M
+2.1M
|
67
4
|
| hotstar.com |
66.4M
+6.4M
|
68
16
|
Backlink Profile of nike.com
January 2026
As of January 2026, nike.com's Domain Rating is 90. nike.com is linked by 112.7K websites, indicating a increase of 1.8K referring sites from the previous month.
Domain Rating
90
Linking websites
112.7K
+1.8K