Search Traffic for nytimes.com
January 2026
In January 2026, nytimes.com saw a decrease in search traffic, reaching 167.7M visits, which is a decrease of 7.7M visits compared to the previous month. The traffic value decreased to $37.7M, a decline of $811.1K.
Traffic
167.7M
-7.7M
Traffic value
$37.7M
−$811.1K
Keywords
19.3M
Search Traffic
Search Traffic Value
Traffic by location for nytimes.com
107.7M
-4.6M
Share: 64.2%
18.5M
-1.2M
Share: 11%
🇨🇦
Canada
11.7M
-1.1M
Share: 6.9%
🇦🇺
Australia
9M
+55.7K
Share: 5.3%
🇮🇳
India
3.5M
-134.3K
Share: 2%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
107.7M
-4.6M
|
64.2% |
| 🇬🇧 United Kingdom |
18.5M
-1.2M
|
11% |
| 🇨🇦 Canada |
11.7M
-1.1M
|
6.9% |
| 🇦🇺 Australia |
9M
+55.7K
|
5.3% |
| 🇮🇳 India |
3.5M
-134.3K
|
2% |
Low
High
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Top keywords for nytimes.com 🇺🇸 United States
nytimes.com ranks #1 for "wordle" in United States and receives 87.8M monthly visits from this keyword alone, an increase of 7.2M from the previous month.
wordle
Position: 1
Volume
69.3M
+5.7M
Traffic
87.8M
+7.2M
connections nyt
Position: 1
Volume
7.8M
+360K
Traffic
4.3M
+520.4K
nyt connections
Position: 1
Volume
5.4M
+250K
Traffic
2.8M
+635.4K
wordle nyt
Position: 1
Volume
3.7M
-40K
Traffic
2.5M
-358.8K
mini crossword
Position: 1
Volume
2M
-30K
Traffic
2.3M
+261K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| wordle |
69.3M
+5.7M
|
87.8M
+7.2M
|
1
|
| connections nyt |
7.8M
+360K
|
4.3M
+520.4K
|
1
|
| nyt connections |
5.4M
+250K
|
2.8M
+635.4K
|
1
|
| wordle nyt |
3.7M
-40K
|
2.5M
-358.8K
|
1
|
| mini crossword |
2M
-30K
|
2.3M
+261K
|
1
|
Top competing websites of nytimes.com 🇺🇸 United States
cnet.com, tomsguide.com and mashable.com rank in the top 10 organic search results for the same keywords that nytimes.com gets the most traffic from. Discover more competitors of nytimes.com.
Traffic
11.8M
-1M
Pages
94.2K
Traffic
8.2M
+128.2K
Pages
44.7K
Traffic
12.3M
-638.3K
Pages
43.8K
Traffic
14.7M
+1.7M
Pages
32.6K
Traffic
7.4M
-626K
Pages
2.7K
| Website | Traffic | Pages |
|---|---|---|
| cnet.com |
11.8M
-1M
|
94.2K
|
| tomsguide.com |
8.2M
+128.2K
|
44.7K
|
| mashable.com |
12.3M
-638.3K
|
43.8K
|
| word.tips |
14.7M
+1.7M
|
32.6K
|
| whitehouse.gov |
7.4M
-626K
|
2.7K
|
Similarly ranked websites to nytimes.com
nytimes.com ranks 30th, placing it below spotify.com, which has 162.2M visits and ranks 29th.
Traffic
162.2M
-5.9M
Rank
28
Traffic
162.2M
+28.8M
Rank
29
4
Traffic
161M
-7.5M
Rank
30
3
Traffic
147.4M
+8.5M
Rank
31
Traffic
140.3M
+42.6K
Rank
32
2
| Website | Traffic | Rank |
|---|---|---|
| ilovepdf.com |
162.2M
-5.9M
|
28
|
| spotify.com |
162.2M
+28.8M
|
29
4
|
| nytimes.com |
161M
-7.5M
|
30
3
|
| roblox.com |
147.4M
+8.5M
|
31
|
| linkedin.com |
140.3M
+42.6K
|
32
2
|
Backlink Profile of nytimes.com
January 2026
As of January 2026, nytimes.com's Domain Rating is 94. nytimes.com is linked by 839.7K websites, indicating a increase of 5.6K referring sites from the previous month.
Domain Rating
94
Linking websites
839.7K
+5.6K