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rakuten.co.jp

Explicit content
Rakuten.co.jp is Japan's premier online marketplace, offering a diverse range of products and services to cater to every shopping need. With a user-friendly interface and robust search capabilities, customers can easily navigate through millions of items spanning categories such as electronics, fashion, home goods, and groceries. Rakuten's unique rewards program encourages customer loyalty by providing points on every purchase, which can be redeemed for future discounts. Additionally, the platform features numerous seller reviews, ensuring that shoppers can make informed decisions while enjoying a secure and convenient shopping experience.

In addition to its extensive e-commerce offerings, Rakuten.co.jp provides various services, including travel booking, financial services, and digital content. With its commitment to innovation, Rakuten continually enhances its platform by integrating cutting-edge technology and forging partnerships with global brands. Whether you’re searching for the latest gadgets or planning your next vacation, Rakuten.co.jp serves as a comprehensive hub for all your needs, blending convenience with a delightful shopping experience.
Rank by traffic
43 ↑10
Worldwide
3 ↑1
🇯🇵 Japan
6 ↑2
Shopping

Search Traffic for rakuten.co.jp

January 2026
In January 2026, rakuten.co.jp saw an increase in search traffic, reaching 84.2M visits, which is a increase of 289.2K visits compared to the previous month. The traffic value decreased to $10.4M, a decline of $45.4K.
Traffic
84.2M
+289.2K
Traffic value
$10.4M
−$45.4K
Keywords
8.4M
Search Traffic
Search Traffic Value

Traffic by location for rakuten.co.jp

🇯🇵 Japan
83.7M
+291.9K
Share: 99.4%
🇺🇸 United States
189.6K
-767
Share: 0.2%
🇹🇼 Taiwan
58.2K
+4.8K
Share: 0%
🇭🇰 Hong Kong
56.2K
+10.2K
Share: 0%
🇰🇷 Korea
36.7K
-3.7K
Share: 0%
Low
High
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Top keywords for rakuten.co.jp 🇯🇵 Japan

rakuten.co.jp ranks #1 for "楽天" in Japan and receives 6.4M monthly visits from this keyword alone, a decrease of 611.6K from the previous month.

楽天
Position: 1
Volume
6.7M
-640K
Traffic
6.4M
-611.6K
楽天市場
Position: 1
Volume
1.4M
-150K
Traffic
1.4M
-136K
楽天トラベル
Position: 1
Volume
2.4M
+320K
Traffic
1.4M
+182.8K
楽天モバイル
Position: 1
Volume
834K
-138K
Traffic
792.5K
+145K
父の日
Position: 1
Volume
2M
Traffic
615K

Top competing websites of rakuten.co.jp 🇯🇵 Japan

amazon.co.jp, my-best.com and ikyu.com rank in the top 10 organic search results for the same keywords that rakuten.co.jp gets the most traffic from. Discover more competitors of rakuten.co.jp.

amazon.co.jp
Traffic
65M
-3.4M
Pages
1.8M
my-best.com
Traffic
27.5M
+1.8M
Pages
40.7K
ikyu.com
Traffic
4.5M
+388.4K
Pages
109.2K
nitori-net.jp
Traffic
7.3M
+744.5K
Pages
55.8K
knt.co.jp
Traffic
1.4M
-87.4K
Pages
18.3K
See more competitors & alternatives →

Similarly ranked websites to rakuten.co.jp

rakuten.co.jp ranks 43rd, placing it below az24.vn, which has 97.4M visits and ranks 42nd.

ikea.com
Traffic
103M
-6.3M
Rank
41
2
az24.vn
Traffic
97.4M
+13.6M
Rank
42
9
rakuten.co.jp
Traffic
92.7M
+9.4M
Rank
43
10
amazon.de
Traffic
92M
-2.7M
Rank
44
2
bbc.com
Traffic
91.4M
-7.3M
Rank
45
1
See all top-ranked websites →

Backlink Profile of rakuten.co.jp

January 2026

As of January 2026, rakuten.co.jp's Domain Rating is 93. rakuten.co.jp is linked by 240K websites, indicating a increase of 6K referring sites from the previous month.

Domain Rating
93
Linking websites
240K
+6K