# Top Beauty & Fitness Websites in Sweden
The top 10 most visited beauty & fitness websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | kicks.se |
1.9M
+205.1K
|
+205.1K | |
| 2 | lyko.com |
1.2M
-129.5K
|
-129.5K | |
| 3 | elle.se |
758K
+63.9K
|
+63.9K | |
| 4 | ↑1 | sephora.se |
295.2K
-5.9K
|
-5.9K |
| 5 | ↓1 | caiacosmetics.se |
267.9K
-113.8K
|
-113.8K |
| 6 | rituals.com |
241.7K
-41.8K
|
-41.8K | |
| 7 | ↑1 | nordicfeel.com |
210.4K
+1.5K
|
+1.5K |
| 8 | ↓1 | cocopanda.se |
198K
-31.7K
|
-31.7K |
| 9 | ↑1 | klippkungen.se |
160.7K
+3.7K
|
+3.7K |
| 10 | ↓1 | notino.se |
153.7K
-11.7K
|
-11.7K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#4
sephora.se
↑1
↑1
↑1
#1
kicks.se
#2
lyko.com
#3
elle.se
#6
rituals.com
↑1
#8
cocopanda.se
↑1
#10
notino.se
↑1
Trending down
↓1
#8
cocopanda.se
↓1
#10
notino.se
↓1
#1
kicks.se
#2
lyko.com
#3
elle.se
#6
rituals.com
#4
sephora.se
↓1
↓1
↓1