Search Traffic for www.gov.uk
January 2026
In January 2026, www.gov.uk saw a decrease in search traffic, reaching 59.8M visits, which is a decrease of 5M visits compared to the previous month. The traffic value decreased to $25.7M, a decline of $1.8M.
Traffic
59.8M
-5M
Traffic value
$25.7M
−$1.8M
Keywords
2.4M
Search Traffic
Search Traffic Value
Traffic by location for www.gov.uk
56.8M
-5M
Share: 94.9%
793.7K
-58.7K
Share: 1.3%
🇮🇳
India
384K
-15.3K
Share: 0.6%
🇦🇺
Australia
105.2K
-6.7K
Share: 0.1%
🇧🇷
Brazil
104.8K
+15.2K
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
56.8M
-5M
|
94.9% |
| 🇺🇸 United States |
793.7K
-58.7K
|
1.3% |
| 🇮🇳 India |
384K
-15.3K
|
0.6% |
| 🇦🇺 Australia |
105.2K
-6.7K
|
0.1% |
| 🇧🇷 Brazil |
104.8K
+15.2K
|
0.1% |
Low
High
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Top keywords for www.gov.uk 🇬🇧 United Kingdom
www.gov.uk ranks #1 for "universal credit" in United Kingdom and receives 6.4M monthly visits from this keyword alone, a decrease of 380.2K from the previous month.
universal credit
Position: 1
Volume
6.6M
+40K
Traffic
6.4M
-380.2K
mot check
Position: 1
Volume
2.3M
+100K
Traffic
2.5M
+111.6K
universal credit login
Position: 1
Volume
2.5M
-20K
Traffic
1.7M
-14.2K
companies house
Position: 1
Volume
890K
+8K
Traffic
894.2K
+7.6K
universal credit log in
Position: 1
Volume
1M
-20K
Traffic
757.8K
-13.3K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| universal credit |
6.6M
+40K
|
6.4M
-380.2K
|
1
|
| mot check |
2.3M
+100K
|
2.5M
+111.6K
|
1
|
| universal credit login |
2.5M
-20K
|
1.7M
-14.2K
|
1
|
| companies house |
890K
+8K
|
894.2K
+7.6K
|
1
|
| universal credit log in |
1M
-20K
|
757.8K
-13.3K
|
1
|
Top competing websites of www.gov.uk 🇬🇧 United Kingdom
service.gov.uk, nidirect.gov.uk and citizensadvice.org.uk rank in the top 10 organic search results for the same keywords that www.gov.uk gets the most traffic from. Discover more competitors of www.gov.uk.
Traffic
21M
-30.7M
Pages
39K
Traffic
1.1M
-444.3K
Pages
4.6K
Traffic
1.3M
-96K
Pages
3.6K
Traffic
569K
+29.6K
Pages
9.4K
Traffic
348.6K
-34.7K
Pages
550
| Website | Traffic | Pages |
|---|---|---|
| service.gov.uk |
21M
-30.7M
|
39K
|
| nidirect.gov.uk |
1.1M
-444.3K
|
4.6K
|
| citizensadvice.org.uk |
1.3M
-96K
|
3.6K
|
| blog.gov.uk |
569K
+29.6K
|
9.4K
|
| motorway.co.uk |
348.6K
-34.7K
|
550
|
Similarly ranked websites to www.gov.uk
www.gov.uk ranks 82nd, placing it below nfl.com, which has 60M visits and ranks 81st.
Traffic
60.4M
-2.6M
Rank
80
5
Traffic
60M
-391.7K
Rank
81
1
Traffic
59.8M
-831.1K
Rank
82
1
Traffic
58.8M
+58.8M
Rank
83
80.3K
Traffic
58.8M
+3.7M
Rank
84
12
| Website | Traffic | Rank |
|---|---|---|
| tripadvisor.com |
60.4M
-2.6M
|
80
5
|
| nfl.com |
60M
-391.7K
|
81
1
|
| www.gov.uk |
59.8M
-831.1K
|
82
1
|
| theiet.org |
58.8M
+58.8M
|
83
80.3K
|
| shutterstock.com |
58.8M
+3.7M
|
84
12
|
Backlink Profile of www.gov.uk
January 2026
As of January 2026, www.gov.uk's Domain Rating is 94. www.gov.uk is linked by 421K websites, indicating a increase of 14K referring sites from the previous month.
Domain Rating
94
+1
Linking websites
421K
+14K