# Top Shopping Websites in Australia
The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | kmart.com.au |
14M
+1.6M
|
+1.6M | |
| 2 | jbhifi.com.au |
10.7M
+560.7K
|
+560.7K | |
| 3 | amazon.com.au |
9.4M
-511.2K
|
-511.2K | |
| 4 | bigw.com.au |
7.1M
+766K
|
+766K | |
| 5 | ↑1 | coles.com.au |
5.6M
+920.2K
|
+920.2K |
| 6 | ↓1 | woolworths.com.au |
5.6M
+703.8K
|
+703.8K |
| 7 | myer.com.au |
4.8M
+255.7K
|
+255.7K | |
| 8 | harveynorman.com.au |
3.4M
+279.8K
|
+279.8K | |
| 9 | ebay.com.au |
3M
+162.1K
|
+162.1K | |
| 10 | target.com.au |
2.8M
+373.9K
|
+373.9K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#5
coles.com.au
↑1
#1
kmart.com.au
#4
bigw.com.au
#7
myer.com.au
#9
ebay.com.au
#10
target.com.au
↑1
Trending down
↓1
#1
kmart.com.au
#4
bigw.com.au
#7
myer.com.au
#9
ebay.com.au
#10
target.com.au
#5
coles.com.au
↓1