Search Traffic for aviva.co.uk
January 2026
In January 2026, aviva.co.uk saw a decrease in search traffic, reaching 2M visits, which is a decrease of 266.5K visits compared to the previous month. The traffic value decreased to $6.2M, a decline of $349.2K.
Traffic
2M
-266.5K
Traffic value
$6.2M
−$349.2K
Keywords
116.6K
Search Traffic
Search Traffic Value
Traffic by location for aviva.co.uk
🇬🇧
United Kingdom
1.8M
-265.4K
Share: 94.1%
🇺🇸
United States
20.1K
+148
Share: 1%
🇧🇷
Brazil
17.6K
+2.1K
Share: 0.9%
🇷🇺
Russian Federation
9.2K
+268
Share: 0.4%
🇮🇹
Italy
5K
+917
Share: 0.2%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
1.8M
-265.4K
|
94.1% |
| 🇺🇸 United States |
20.1K
+148
|
1% |
| 🇧🇷 Brazil |
17.6K
+2.1K
|
0.9% |
| 🇷🇺 Russian Federation |
9.2K
+268
|
0.4% |
| 🇮🇹 Italy |
5K
+917
|
0.2% |
Low
High
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Top keywords for aviva.co.uk 🇬🇧 United Kingdom
aviva.co.uk ranks #1 for "aviva" in United Kingdom and receives 271K monthly visits from this keyword alone, an increase of 214 from the previous month.
aviva
Position: 1
Volume
285K
Traffic
271K
+214
aviva login
Position: 1
Volume
91K
Traffic
97.5K
+659
car insurance
Position: 6 1
Volume
676K
+16K
Traffic
49.6K
-11K
travel insurance
Position: 6 1
Volume
649K
+19K
Traffic
48K
-10.3K
my aviva
Position: 1
Volume
43K
+1K
Traffic
45.4K
+1.3K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| aviva |
285K
|
271K
+214
|
1
|
| aviva login |
91K
|
97.5K
+659
|
1
|
| car insurance |
676K
+16K
|
49.6K
-11K
|
6
1
|
| travel insurance |
649K
+19K
|
48K
-10.3K
|
6
1
|
| my aviva |
43K
+1K
|
45.4K
+1.3K
|
1
|
Top competing websites of aviva.co.uk 🇬🇧 United Kingdom
lv.com, gocompare.com and comparethemarket.com rank in the top 10 organic search results for the same keywords that aviva.co.uk gets the most traffic from. Discover more competitors of aviva.co.uk.
Traffic
461.8K
-169K
Pages
1.1K
Traffic
2.7M
+69.9K
Pages
1.5K
Traffic
3.3M
-850K
Pages
1.5K
Traffic
629.5K
+11K
Pages
1.6K
Traffic
1.7M
-145.2K
Pages
676
| Website | Traffic | Pages |
|---|---|---|
| lv.com |
461.8K
-169K
|
1.1K
|
| gocompare.com |
2.7M
+69.9K
|
1.5K
|
| comparethemarket.com |
3.3M
-850K
|
1.5K
|
| legalandgeneral.com |
629.5K
+11K
|
1.6K
|
| admiral.com |
1.7M
-145.2K
|
676
|
Similarly ranked websites to aviva.co.uk
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of aviva.co.uk
January 2026
As of January 2026, aviva.co.uk's Domain Rating is 78. aviva.co.uk is linked by 8K websites, indicating a increase of 444 referring sites from the previous month.
Domain Rating
78
Linking websites
8K
+444