Search Traffic for instagram.com
January 2026
In January 2026, instagram.com saw a decrease in search traffic, reaching 1.4B visits, which is a decrease of 49.3M visits compared to the previous month. The traffic value increased to $165.6M, a growth of $648.2K.
Traffic
1.4B
-49.3M
Traffic value
$165.6M
+$648.2K
Keywords
49M
Search Traffic
Search Traffic Value
Traffic by location for instagram.com
🇺🇸
United States
308.9M
-1.9M
Share: 21.5%
🇮🇳
India
230.3M
-11M
Share: 16%
🇧🇷
Brazil
127.2M
-7.7M
Share: 8.8%
🇹🇷
Turkey
75.1M
+5.8M
Share: 5.2%
🇮🇩
Indonesia
71.2M
-2.7M
Share: 4.9%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
308.9M
-1.9M
|
21.5% |
| 🇮🇳 India |
230.3M
-11M
|
16% |
| 🇧🇷 Brazil |
127.2M
-7.7M
|
8.8% |
| 🇹🇷 Turkey |
75.1M
+5.8M
|
5.2% |
| 🇮🇩 Indonesia |
71.2M
-2.7M
|
4.9% |
Low
High
Loading world map...
Top keywords for instagram.com 🇺🇸 United States
instagram.com ranks #1 for "instagram" in United States and receives 16.6M monthly visits from this keyword alone, an increase of 505.3K from the previous month.
instagram
Position: 1
Volume
16.7M
+510K
Traffic
16.6M
+505.3K
ella purnell
Position: 1 1
Volume
4M
Traffic
926.7K
+126K
tom holland
Position: 1
Volume
3M
+1.1M
Traffic
860.2K
+311.8K
jeremy allen white
Position: 1
Volume
3M
+1.3M
Traffic
804.2K
+344.4K
florence pugh
Position: 1 2
Volume
3.6M
+2.8M
Traffic
781.7K
+743.5K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
|
16.7M
+510K
|
16.6M
+505.3K
|
1
|
|
| ella purnell |
4M
|
926.7K
+126K
|
1
1
|
| tom holland |
3M
+1.1M
|
860.2K
+311.8K
|
1
|
| jeremy allen white |
3M
+1.3M
|
804.2K
+344.4K
|
1
|
| florence pugh |
3.6M
+2.8M
|
781.7K
+743.5K
|
1
2
|
Top competing websites of instagram.com 🇺🇸 United States
tiktok.com, wikipedia.org and x.com rank in the top 10 organic search results for the same keywords that instagram.com gets the most traffic from. Discover more competitors of instagram.com.
Traffic
383.3M
-5.5M
Pages
20.3M
Traffic
4.8B
+134.4M
Pages
2.6M
Traffic
296.3M
-36.8M
Pages
4.2M
Traffic
356.6M
-12.9M
Pages
2.8M
Traffic
27M
+1.2M
Pages
180.7K
| Website | Traffic | Pages |
|---|---|---|
| tiktok.com |
383.3M
-5.5M
|
20.3M
|
| wikipedia.org |
4.8B
+134.4M
|
2.6M
|
| x.com |
296.3M
-36.8M
|
4.2M
|
| imdb.com |
356.6M
-12.9M
|
2.8M
|
| people.com |
27M
+1.2M
|
180.7K
|
Similarly ranked websites to instagram.com
instagram.com ranks 4th, placing it below facebook.com, which has 1.6B visits and ranks 3rd.
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
Traffic
1.1B
+136.5M
Rank
6
1
| Website | Traffic | Rank |
|---|---|---|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
| reddit.com |
1.1B
+136.5M
|
6
1
|
Backlink Profile of instagram.com
January 2026
As of January 2026, instagram.com's Domain Rating is 100. instagram.com is linked by 17.7M websites, indicating a increase of 67.6K referring sites from the previous month.
Domain Rating
100
Linking websites
17.7M
+67.6K