Search Traffic for youtube.com
January 2026
In January 2026, youtube.com saw a decrease in search traffic, reaching 2B visits, which is a decrease of 509.7M visits compared to the previous month. The traffic value decreased to $199.8M, a decline of $51.1M.
Traffic
2B
-509.7M
Traffic value
$199.8M
−$51.1M
Keywords
121.6M
Search Traffic
Search Traffic Value
Traffic by location for youtube.com
🇺🇸
United States
491.1M
-98M
Share: 23.6%
🇮🇳
India
323.7M
-84.5M
Share: 15.5%
🇧🇷
Brazil
111.4M
-31.7M
Share: 5.3%
🇹🇷
Turkey
92.8M
-11.4M
Share: 4.4%
🇯🇵
Japan
84.5M
-18.8M
Share: 4%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
491.1M
-98M
|
23.6% |
| 🇮🇳 India |
323.7M
-84.5M
|
15.5% |
| 🇧🇷 Brazil |
111.4M
-31.7M
|
5.3% |
| 🇹🇷 Turkey |
92.8M
-11.4M
|
4.4% |
| 🇯🇵 Japan |
84.5M
-18.8M
|
4% |
Low
High
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Top keywords for youtube.com 🇺🇸 United States
youtube.com ranks #1 for "youtube" in United States and receives 90.4M monthly visits from this keyword alone, an increase of 2.5M from the previous month.
youtube
Position: 1
Volume
99.6M
-2.1M
Traffic
90.4M
+2.5M
youtube tv
Position: 1
Volume
4M
-70K
Traffic
3.8M
-60.4K
you
Position: 1 1
Volume
4M
+4M
Traffic
3.4M
+3.4M
y
Position: 1
Volume
3.4M
-50K
Traffic
2.8M
-50.8K
you tube
Position: 1
Volume
2.6M
-90K
Traffic
2.2M
-174K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| youtube |
99.6M
-2.1M
|
90.4M
+2.5M
|
1
|
| youtube tv |
4M
-70K
|
3.8M
-60.4K
|
1
|
| you |
4M
+4M
|
3.4M
+3.4M
|
1
1
|
| y |
3.4M
-50K
|
2.8M
-50.8K
|
1
|
| you tube |
2.6M
-90K
|
2.2M
-174K
|
1
|
Top competing websites of youtube.com 🇺🇸 United States
instagram.com, wikipedia.org and tiktok.com rank in the top 10 organic search results for the same keywords that youtube.com gets the most traffic from. Discover more competitors of youtube.com.
Traffic
1.4B
-15.4M
Pages
21.9M
Traffic
4.8B
+134.4M
Pages
2.6M
Traffic
383.3M
-5.5M
Pages
20.4M
Traffic
296.3M
-36.8M
Pages
4.2M
Traffic
356.6M
-12.9M
Pages
2.8M
| Website | Traffic | Pages |
|---|---|---|
| instagram.com |
1.4B
-15.4M
|
21.9M
|
| wikipedia.org |
4.8B
+134.4M
|
2.6M
|
| tiktok.com |
383.3M
-5.5M
|
20.4M
|
| x.com |
296.3M
-36.8M
|
4.2M
|
| imdb.com |
356.6M
-12.9M
|
2.8M
|
Similarly ranked websites to youtube.com
youtube.com ranks 2nd, placing it below wikipedia.org, which has 4.7B visits and ranks 1st.
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of youtube.com
January 2026
As of January 2026, youtube.com's Domain Rating is 99. youtube.com is linked by 11.9M websites, indicating a increase of 165.2K referring sites from the previous month.
Domain Rating
99
Linking websites
11.9M
+165.2K