Search Traffic for directline.com
January 2026
In January 2026, directline.com saw a decrease in search traffic, reaching 310K visits, which is a decrease of 37.5K visits compared to the previous month. The traffic value decreased to $655.2K, a decline of $94.6K.
Traffic
310K
-37.5K
Traffic value
$655.2K
−$94.6K
Keywords
44K
Search Traffic
Search Traffic Value
Traffic by location for directline.com
297.5K
-37K
Share: 95.9%
7.6K
-72
Share: 2.4%
🇪🇸
Spain
599
-109
Share: 0.1%
🇧🇷
Brazil
591
-45
Share: 0.1%
🇮🇹
Italy
478
+109
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
297.5K
-37K
|
95.9% |
| 🇺🇸 United States |
7.6K
-72
|
2.4% |
| 🇪🇸 Spain |
599
-109
|
0.1% |
| 🇧🇷 Brazil |
591
-45
|
0.1% |
| 🇮🇹 Italy |
478
+109
|
0.1% |
Low
High
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Top keywords for directline.com 🇬🇧 United Kingdom
directline.com ranks #1 for "direct line" in United Kingdom and receives 176.6K monthly visits from this keyword alone, an increase of 88.2K from the previous month.
direct line
Position: 1
Volume
198K
+4K
Traffic
176.6K
+88.2K
direct line car insurance
Position: 1
Volume
99K
-1K
Traffic
95.2K
-1.3K
directline
Position: 1
Volume
39K
+2K
Traffic
21.5K
+1K
direct line home insurance
Position: 1
Volume
19K
+1K
Traffic
17K
+1.3K
direct line insurance
Position: 1
Volume
14K
+1K
Traffic
11.9K
+381
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| direct line |
198K
+4K
|
176.6K
+88.2K
|
1
|
| direct line car insurance |
99K
-1K
|
95.2K
-1.3K
|
1
|
| directline |
39K
+2K
|
21.5K
+1K
|
1
|
| direct line home insurance |
19K
+1K
|
17K
+1.3K
|
1
|
| direct line insurance |
14K
+1K
|
11.9K
+381
|
1
|
Top competing websites of directline.com 🇬🇧 United Kingdom
hastingsdirect.com, lv.com and admiral.com rank in the top 10 organic search results for the same keywords that directline.com gets the most traffic from. Discover more competitors of directline.com.
Traffic
370.1K
-2.7K
Pages
211
Traffic
461.8K
-169K
Pages
1.1K
Traffic
1.7M
-145.2K
Pages
680
Traffic
401.3K
-22.5K
Pages
709
Traffic
140K
-32.1K
Pages
229
| Website | Traffic | Pages |
|---|---|---|
| hastingsdirect.com |
370.1K
-2.7K
|
211
|
| lv.com |
461.8K
-169K
|
1.1K
|
| admiral.com |
1.7M
-145.2K
|
680
|
| axa.co.uk |
401.3K
-22.5K
|
709
|
| directlineforbusiness.co.uk |
140K
-32.1K
|
229
|
Similarly ranked websites to directline.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of directline.com
January 2026
As of January 2026, directline.com's Domain Rating is 69. directline.com is linked by 3K websites, indicating a increase of 337 referring sites from the previous month.
Domain Rating
69
+1
Linking websites
3K
+337