Search Traffic for draftkings.com
January 2026
In January 2026, draftkings.com saw a decrease in search traffic, reaching 3.3M visits, which is a decrease of 399.3K visits compared to the previous month. The traffic value decreased to $6.2M, a decline of $719.4K.
Traffic
3.3M
-399.3K
Traffic value
$6.2M
−$719.4K
Keywords
842.9K
Search Traffic
Search Traffic Value
Traffic by location for draftkings.com
3M
-373K
Share: 89%
🇨🇦
Canada
198.7K
-6.2K
Share: 6%
🇧🇷
Brazil
20.8K
+1K
Share: 0.6%
14.5K
-9.6K
Share: 0.4%
🇮🇳
India
11.8K
+5K
Share: 0.3%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
3M
-373K
|
89% |
| 🇨🇦 Canada |
198.7K
-6.2K
|
6% |
| 🇧🇷 Brazil |
20.8K
+1K
|
0.6% |
| 🇬🇧 United Kingdom |
14.5K
-9.6K
|
0.4% |
| 🇮🇳 India |
11.8K
+5K
|
0.3% |
Low
High
Loading world map...
Top keywords for draftkings.com 🇺🇸 United States
draftkings.com ranks #1 for "draftkings" in United States and receives 375K monthly visits from this keyword alone, a decrease of 17K from the previous month.
draftkings
Position: 1
Volume
391K
-21K
Traffic
375K
-17K
nba playoffs 2024
Position: 4 9
Volume
4.3M
Traffic
202.5K
+148.2K
draftkings sportsbook
Position: 1
Volume
84K
+1K
Traffic
83.6K
+332
draft kings
Position: 1
Volume
73K
-10K
Traffic
70K
-9K
sportsbook
Position: 1
Volume
46K
-1K
Traffic
45.5K
-495
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| draftkings |
391K
-21K
|
375K
-17K
|
1
|
| nba playoffs 2024 |
4.3M
|
202.5K
+148.2K
|
4
9
|
| draftkings sportsbook |
84K
+1K
|
83.6K
+332
|
1
|
| draft kings |
73K
-10K
|
70K
-9K
|
1
|
| sportsbook |
46K
-1K
|
45.5K
-495
|
1
|
Top competing websites of draftkings.com
fanduel.com, vegasinsider.com and covers.com rank in the top 10 organic search results for the same keywords that draftkings.com gets the most traffic from. Discover more competitors of draftkings.com.
Traffic
3M
+185.7K
Pages
19.4K
Traffic
925K
-53K
Pages
6.1K
Traffic
2.3M
+140.5K
Pages
17.8K
Traffic
1M
-134K
Pages
18.8K
Traffic
1.2M
-33.2K
Pages
10.2K
| Website | Traffic | Pages |
|---|---|---|
| fanduel.com |
3M
+185.7K
|
19.4K
|
| vegasinsider.com |
925K
-53K
|
6.1K
|
| covers.com |
2.3M
+140.5K
|
17.8K
|
| actionnetwork.com |
1M
-134K
|
18.8K
|
| betmgm.com |
1.2M
-33.2K
|
10.2K
|
Similarly ranked websites to draftkings.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of draftkings.com
January 2026
As of January 2026, draftkings.com's Domain Rating is 79. draftkings.com is linked by 22K websites, indicating a increase of 1.6K referring sites from the previous month.
Domain Rating
79
Linking websites
22K
+1.6K