Search Traffic for dvla.gov.uk
January 2026
In January 2026, dvla.gov.uk saw a decrease in search traffic, reaching 783.6K visits, which is a decrease of 42.4K visits compared to the previous month. The traffic value decreased to $221.9K, a decline of $11.4K.
Traffic
783.6K
-42.4K
Traffic value
$221.9K
−$11.4K
Keywords
37.5K
Search Traffic
Search Traffic Value
Traffic by location for dvla.gov.uk
777K
-42.2K
Share: 99.1%
2K
-68
Share: 0.2%
🇪🇸
Spain
844
-104
Share: 0.1%
571
-22
Share: 0%
🇧🇷
Brazil
541
-57
Share: 0%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
777K
-42.2K
|
99.1% |
| 🇺🇸 United States |
2K
-68
|
0.2% |
| 🇪🇸 Spain |
844
-104
|
0.1% |
| 🇷🇺 Russian Federation |
571
-22
|
0% |
| 🇧🇷 Brazil |
541
-57
|
0% |
Low
High
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Top keywords for dvla.gov.uk 🇬🇧 United Kingdom
dvla.gov.uk ranks #1 for "private reg" in United Kingdom and receives 57.4K monthly visits from this keyword alone, an increase of 2K from the previous month.
private reg
Position: 1
Volume
64K
+2K
Traffic
57.4K
+2K
private number plates
Position: 1
Volume
65K
-2K
Traffic
56.5K
-1.8K
dvla number plates
Position: 1
Volume
60K
+6K
Traffic
47.6K
+4.8K
private plates
Position: 1 1
Volume
103K
-13K
Traffic
43.3K
+17K
personalised number plates
Position: 1
Volume
60K
-5K
Traffic
32.4K
-30.1K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| private reg |
64K
+2K
|
57.4K
+2K
|
1
|
| private number plates |
65K
-2K
|
56.5K
-1.8K
|
1
|
| dvla number plates |
60K
+6K
|
47.6K
+4.8K
|
1
|
| private plates |
103K
-13K
|
43.3K
+17K
|
1
1
|
| personalised number plates |
60K
-5K
|
32.4K
-30.1K
|
1
|
Top competing websites of dvla.gov.uk
regtransfers.co.uk, plates4less.co.uk and carreg.co.uk rank in the top 10 organic search results for the same keywords that dvla.gov.uk gets the most traffic from. Discover more competitors of dvla.gov.uk.
Traffic
313.8K
+43.6K
Pages
662
Traffic
251.8K
-73.5K
Pages
232
Traffic
71K
-424
Pages
478
Traffic
110.2K
-37.2K
Pages
190
Traffic
39.6K
+2K
Pages
418
| Website | Traffic | Pages |
|---|---|---|
| regtransfers.co.uk |
313.8K
+43.6K
|
662
|
| plates4less.co.uk |
251.8K
-73.5K
|
232
|
| carreg.co.uk |
71K
-424
|
478
|
| absolutereg.co.uk |
110.2K
-37.2K
|
190
|
| swiftreg.co.uk |
39.6K
+2K
|
418
|
Similarly ranked websites to dvla.gov.uk
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of dvla.gov.uk
January 2026
As of January 2026, dvla.gov.uk's Domain Rating is 74. dvla.gov.uk is linked by 2.5K websites, indicating a decrease of 38 referring sites from the previous month.
Domain Rating
74
Linking websites
2.5K
-38