Search Traffic for gov.scot
January 2026
In January 2026, gov.scot saw a decrease in search traffic, reaching 502.1K visits, which is a decrease of 9.3K visits compared to the previous month. The traffic value decreased to $127K, a decline of $37.7K.
Traffic
502.1K
-9.3K
Traffic value
$127K
−$37.7K
Keywords
287.3K
Search Traffic
Search Traffic Value
Traffic by location for gov.scot
457.5K
+10.3K
Share: 91.1%
18K
+437
Share: 3.5%
🇮🇳
India
7.4K
-570
Share: 1.4%
🇨🇦
Canada
1.6K
-329
Share: 0.3%
🇧🇩
Bangladesh
1.6K
-5.5K
Share: 0.3%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
457.5K
+10.3K
|
91.1% |
| 🇺🇸 United States |
18K
+437
|
3.5% |
| 🇮🇳 India |
7.4K
-570
|
1.4% |
| 🇨🇦 Canada |
1.6K
-329
|
0.3% |
| 🇧🇩 Bangladesh |
1.6K
-5.5K
|
0.3% |
Low
High
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Top keywords for gov.scot 🇬🇧 United Kingdom
gov.scot ranks #1 for "traffic scotland" in United Kingdom and receives 57.4K monthly visits from this keyword alone, an increase of 9K from the previous month.
traffic scotland
Position: 1
Volume
58K
+9K
Traffic
57.4K
+9K
scottish government
Position: 1
Volume
15K
-1K
Traffic
11.2K
-603
live traffic updates
Position: 2 5
Volume
22K
+1K
Traffic
6.3K
+6K
intersectionality
Position: 1
Volume
13K
-3K
Traffic
5.8K
-1.3K
sppa
Position: 1
Volume
5.2K
-100
Traffic
5.1K
-196
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| traffic scotland |
58K
+9K
|
57.4K
+9K
|
1
|
| scottish government |
15K
-1K
|
11.2K
-603
|
1
|
| live traffic updates |
22K
+1K
|
6.3K
+6K
|
2
5
|
| intersectionality |
13K
-3K
|
5.8K
-1.3K
|
1
|
| sppa |
5.2K
-100
|
5.1K
-196
|
1
|
Top competing websites of gov.scot
mygov.scot, nationalhighways.co.uk and glowscotland.org.uk rank in the top 10 organic search results for the same keywords that gov.scot gets the most traffic from. Discover more competitors of gov.scot.
Traffic
210.6K
-11.2K
Pages
1.4K
Traffic
366.5K
-18.1K
Pages
917
Traffic
79.6K
-9.3K
Pages
7.2K
Traffic
252.4K
-46.3K
Pages
299
Traffic
71.3K
-12K
Pages
2.5K
| Website | Traffic | Pages |
|---|---|---|
| mygov.scot |
210.6K
-11.2K
|
1.4K
|
| nationalhighways.co.uk |
366.5K
-18.1K
|
917
|
| glowscotland.org.uk |
79.6K
-9.3K
|
7.2K
|
| trafficengland.com |
252.4K
-46.3K
|
299
|
| scotland.police.uk |
71.3K
-12K
|
2.5K
|
Similarly ranked websites to gov.scot
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of gov.scot
January 2026
As of January 2026, gov.scot's Domain Rating is 89. gov.scot is linked by 37.3K websites, indicating a increase of 2K referring sites from the previous month.
Domain Rating
89
Linking websites
37.3K
+2K