Search Traffic for healthcare.gov
January 2026
In January 2026, healthcare.gov saw an increase in search traffic, reaching 2.7M visits, which is a increase of 243K visits compared to the previous month. The traffic value increased to $6.4M, a growth of $435.7K.
Traffic
2.7M
+243K
Traffic value
$6.4M
+$435.7K
Keywords
346K
Search Traffic
Search Traffic Value
Traffic by location for healthcare.gov
🇺🇸
United States
2.7M
+242.7K
Share: 98.1%
🇧🇷
Brazil
12.4K
-1.2K
Share: 0.4%
🇮🇳
India
8.7K
+1.8K
Share: 0.3%
🇷🇺
Russian Federation
6.6K
-11
Share: 0.2%
🇵ðŸ‡
Philippines
5K
+41
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
2.7M
+242.7K
|
98.1% |
| 🇧🇷 Brazil |
12.4K
-1.2K
|
0.4% |
| 🇮🇳 India |
8.7K
+1.8K
|
0.3% |
| 🇷🇺 Russian Federation |
6.6K
-11
|
0.2% |
| 🇵🇠Philippines |
5K
+41
|
0.1% |
Low
High
Loading world map...
Top keywords for healthcare.gov 🇺🇸 United States
healthcare.gov ranks #1 for "health insurance" in United States and receives 125.8K monthly visits from this keyword alone, an increase of 4K from the previous month.
health insurance
Position: 1
Volume
190K
+6K
Traffic
125.8K
+4K
hsa
Position: 1 1
Volume
161K
Traffic
119K
+35.7K
marketplace
Position: 5 3
Volume
786K
+8K
Traffic
82K
-66.2K
marketplace insurance
Position: 1
Volume
50K
Traffic
50.6K
-128
health insurance marketplace
Position: 1
Volume
47K
-21K
Traffic
46.3K
-55.6K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| health insurance |
190K
+6K
|
125.8K
+4K
|
1
|
| hsa |
161K
|
119K
+35.7K
|
1
1
|
| marketplace |
786K
+8K
|
82K
-66.2K
|
5
3
|
| marketplace insurance |
50K
|
50.6K
-128
|
1
|
| health insurance marketplace |
47K
-21K
|
46.3K
-55.6K
|
1
|
Top competing websites of healthcare.gov 🇺🇸 United States
uhc.com, healthinsurance.org and kff.org rank in the top 10 organic search results for the same keywords that healthcare.gov gets the most traffic from. Discover more competitors of healthcare.gov.
Traffic
2M
+140.3K
Pages
5.1K
Traffic
120K
+5.5K
Pages
719
Traffic
566K
+180K
Pages
3.5K
Traffic
1.8M
+51K
Pages
5.7K
Traffic
3.3M
+310.6K
Pages
5.7K
| Website | Traffic | Pages |
|---|---|---|
| uhc.com |
2M
+140.3K
|
5.1K
|
| healthinsurance.org |
120K
+5.5K
|
719
|
| kff.org |
566K
+180K
|
3.5K
|
| anthem.com |
1.8M
+51K
|
5.7K
|
| aetna.com |
3.3M
+310.6K
|
5.7K
|
Similarly ranked websites to healthcare.gov
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of healthcare.gov
January 2026
As of January 2026, healthcare.gov's Domain Rating is 89. healthcare.gov is linked by 45K websites, indicating a increase of 1.3K referring sites from the previous month.
Domain Rating
89
Linking websites
45K
+1.3K