ipsy.com

Explicit content
Ipsy.com offers a personalized beauty experience, connecting beauty enthusiasts with customized monthly subscription boxes filled with a curated selection of makeup, skincare, and beauty tools. Each month, users receive products tailored to their unique preferences based on a detailed beauty quiz, introducing them to both popular brands and indie labels. With a strong community focus, Ipsy encourages members to share their looks, tips, and reviews, creating an engaging platform for beauty lovers to connect and inspire each other. Explore a world of beauty that is accessible, diverse, and fun with Ipsy's delightful offerings that cater to every personal style and beauty need.
Rank by traffic

Search Traffic for ipsy.com

January 2026
In January 2026, ipsy.com saw a decrease in search traffic, reaching 357.6K visits, which is a decrease of 1K visits compared to the previous month. The traffic value increased to $149.7K, a growth of $8.3K.
Traffic
357.6K
-1K
Traffic value
$149.7K
+$8.3K
Keywords
191K
Search Traffic
Search Traffic Value

Traffic by location for ipsy.com

🇺🇸 United States
298K
-8.2K
Share: 83.3%
🇨🇦 Canada
27K
+4.5K
Share: 7.5%
🇬🇪 Georgia
3.6K
+1K
Share: 0.9%
🇵🇷 Puerto Rico
3.5K
+1.7K
Share: 0.9%
🇮🇳 India
3K
+47
Share: 0.8%
Low
High
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Top keywords for ipsy.com 🇺🇸 United States

ipsy.com ranks #1 for "ipsy" in United States and receives 179.6K monthly visits from this keyword alone, an increase of 47.5K from the previous month.

ipsy
Position: 1
Volume
191K
+15K
Traffic
179.6K
+47.5K
boxycharm
Position: 1
Volume
39K
-2K
Traffic
28.9K
-1.7K
ipsy login
Position: 1
Volume
18K
+2K
Traffic
21.1K
+3.7K
ipsy glam bag
Position: 1
Volume
7.5K
-400
Traffic
6.8K
+1.5K
ipsy customer service
Position: 1
Volume
4.2K
-100
Traffic
3.9K
-137

Top competing websites of ipsy.com 🇬🇧 United Kingdom

charlottetilbury.com, lorealparisusa.com and mysubscriptionaddiction.com rank in the top 10 organic search results for the same keywords that ipsy.com gets the most traffic from. Discover more competitors of ipsy.com.

Traffic
2.2M
-56K
Pages
5.7K
Traffic
1.7M
+62.4K
Pages
4K
Traffic
112.9K
+5.5K
Pages
3.6K
Traffic
5.2M
-151.4K
Pages
7.2K
Traffic
18K
+1K
Pages
355

Similarly ranked websites to ipsy.com

Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5

Backlink Profile of ipsy.com

January 2026

As of January 2026, ipsy.com's Domain Rating is 75. ipsy.com is linked by 7.5K websites, indicating a increase of 204 referring sites from the previous month.

Domain Rating
75
+1
Linking websites
7.5K
+204