# Top Shopping Websites in Japan
The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | yahoo.co.jp |
177.6M
-11.3M
|
-11.3M | |
| 2 | rakuten.co.jp |
92.2M
+9.3M
|
+9.3M | |
| 3 | amazon.co.jp |
66.4M
+2M
|
+2M | |
| 4 | ooaks.co.jp |
26.8M
-920.2K
|
-920.2K | |
| 5 | my-best.com |
17.6M
-867.6K
|
-867.6K | |
| 6 | kakaku.com |
16.7M
+1.3M
|
+1.3M | |
| 7 | mercari.com |
10.8M
+253K
|
+253K | |
| 8 | uniqlo.com |
6.4M
-900.8K
|
-900.8K | |
| 9 | ↑1 | zozo.jp |
6M
+75.3K
|
+75.3K |
| 10 | ↓1 | muji.com |
5.8M
-434.1K
|
-434.1K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#9
zozo.jp
↑1
#1
yahoo.co.jp
#3
amazon.co.jp
#4
ooaks.co.jp
#5
my-best.com
#6
kakaku.com
#7
mercari.com
#8
uniqlo.com
#10
muji.com
↑1
Trending down
#10
muji.com
↓1
#1
yahoo.co.jp
#3
amazon.co.jp
#4
ooaks.co.jp
#5
my-best.com
#6
kakaku.com
#7
mercari.com
#8
uniqlo.com
#9
zozo.jp
↓1