# Top Shopping Websites in Korea
The top 10 most visited shopping websites in Korea by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | ↑2 | danawa.com |
1.9M
+22.9K
|
+22.9K |
| 2 | coupang.com |
1.6M
-355K
|
-355K | |
| 3 | ↑1 | aliexpress.com |
961K
-255.5K
|
-255.5K |
| 4 | ↑1 | amazon.com |
844.2K
-54.7K
|
-54.7K |
| 5 | ↑2 | 11st.co.kr |
577.7K
+91K
|
+91K |
| 6 | interpark.com |
492K
-45K
|
-45K | |
| 7 | ↑1 | gmarket.co.kr |
400.4K
-29.9K
|
-29.9K |
| 8 | ↑2 | tvhot.store |
393.7K
+26.1K
|
+26.1K |
| 9 | ↑2 | lotteon.com |
353.2K
+32.9K
|
+32.9K |
| 10 | ↓1 | musinsa.com |
350.9K
-57.1K
|
-57.1K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#1
danawa.com
↑2
#5
11st.co.kr
↑2
#8
tvhot.store
↑2
#9
lotteon.com
↑2
↑1
#4
amazon.com
↑1
↑1
#2
coupang.com
#10
musinsa.com
↑1
Trending down
#10
musinsa.com
↓1
#2
coupang.com
↓1
#4
amazon.com
↓1
↓1
#1
danawa.com
↓2
#5
11st.co.kr
↓2
#8
tvhot.store
↓2
#9
lotteon.com
↓2