Search Traffic for mass.gov
January 2026
In January 2026, mass.gov saw a decrease in search traffic, reaching 2M visits, which is a decrease of 132.3K visits compared to the previous month. The traffic value decreased to $1.8M, a decline of $13.8K.
Traffic
2M
-132.3K
Traffic value
$1.8M
−$13.8K
Keywords
2.3M
Search Traffic
Search Traffic Value
Traffic by location for mass.gov
2M
-127K
Share: 91.9%
🇮🇳
India
60.4K
+11.2K
Share: 2.9%
🇵🇭
Philippines
11K
+1.1K
Share: 0.5%
🇧🇷
Brazil
7.6K
-1.8K
Share: 0.3%
🇵🇰
Pakistan
6K
-2.1K
Share: 0.2%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
2M
-127K
|
91.9% |
| 🇮🇳 India |
60.4K
+11.2K
|
2.9% |
| 🇵🇭 Philippines |
11K
+1.1K
|
0.5% |
| 🇧🇷 Brazil |
7.6K
-1.8K
|
0.3% |
| 🇵🇰 Pakistan |
6K
-2.1K
|
0.2% |
Low
High
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Top keywords for mass.gov 🇺🇸 United States
mass.gov ranks #1 for "massachusetts" in United States and receives 50K monthly visits from this keyword alone, an increase of 1.7K from the previous month.
massachusetts
Position: 1
Volume
399K
+14K
Traffic
50K
+1.7K
rmv
Position: 1
Volume
64K
-3K
Traffic
41.4K
+7.4K
mass rmv
Position: 1
Volume
46K
-2K
Traffic
36.6K
-9K
paybyplatema
Position: 1
Volume
31K
+2K
Traffic
28.7K
+1.7K
mass unemployment
Position: 1
Volume
25K
-1K
Traffic
26K
-1.4K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| massachusetts |
399K
+14K
|
50K
+1.7K
|
1
|
| rmv |
64K
-3K
|
41.4K
+7.4K
|
1
|
| mass rmv |
46K
-2K
|
36.6K
-9K
|
1
|
| paybyplatema |
31K
+2K
|
28.7K
+1.7K
|
1
|
| mass unemployment |
25K
-1K
|
26K
-1.4K
|
1
|
Top competing websites of mass.gov
state.ma.us, boston.gov and uscourts.gov rank in the top 10 organic search results for the same keywords that mass.gov gets the most traffic from. Discover more competitors of mass.gov.
Traffic
284.3K
-3K
Pages
2.8K
Traffic
137.2K
-3.3K
Pages
4.8K
Traffic
2.3M
+443.7K
Pages
28.6K
Traffic
45.6K
-3.2K
Pages
5.8K
Traffic
5.2M
-253.7K
Pages
68.6K
| Website | Traffic | Pages |
|---|---|---|
| state.ma.us |
284.3K
-3K
|
2.8K
|
| boston.gov |
137.2K
-3.3K
|
4.8K
|
| uscourts.gov |
2.3M
+443.7K
|
28.6K
|
| malegislature.gov |
45.6K
-3.2K
|
5.8K
|
| aaa.com |
5.2M
-253.7K
|
68.6K
|
Similarly ranked websites to mass.gov
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of mass.gov
January 2026
As of January 2026, mass.gov's Domain Rating is 90. mass.gov is linked by 67.7K websites, indicating a increase of 1.7K referring sites from the previous month.
Domain Rating
90
Linking websites
67.7K
+1.7K