Search Traffic for mattel.com
January 2026
In January 2026, mattel.com saw an increase in search traffic, reaching 3.9M visits, which is a increase of 270K visits compared to the previous month. The traffic value increased to $456.5K, a growth of $26.3K.
Traffic
3.9M
+270K
Traffic value
$456.5K
+$26.3K
Keywords
236.3K
Search Traffic
Search Traffic Value
Traffic by location for mattel.com
1.4M
+96.7K
Share: 35.9%
🇲🇽
Mexico
290.4K
-54K
Share: 7.5%
🇫🇷
France
260.9K
+56K
Share: 6.7%
🇧🇷
Brazil
255.5K
+30.7K
Share: 6.6%
241K
+4.5K
Share: 6.2%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
1.4M
+96.7K
|
35.9% |
| 🇲🇽 Mexico |
290.4K
-54K
|
7.5% |
| 🇫🇷 France |
260.9K
+56K
|
6.7% |
| 🇧🇷 Brazil |
255.5K
+30.7K
|
6.6% |
| 🇬🇧 United Kingdom |
241K
+4.5K
|
6.2% |
Low
High
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Top keywords for mattel.com 🇺🇸 United States
mattel.com ranks #1 for "barbie" in United States and receives 234.8K monthly visits from this keyword alone, an increase of 115.1K from the previous month.
barbie
Position: 1
Volume
920K
+549K
Traffic
234.8K
+115.1K
hot wheels
Position: 1
Volume
111K
+3K
Traffic
67.8K
+16.3K
monster high
Position: 1
Volume
117K
+13K
Traffic
47.8K
+10K
mattel
Position: 1
Volume
74K
+15K
Traffic
44K
+1.9K
polly pocket
Position: 1
Volume
67K
+9K
Traffic
41.5K
+9.7K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| barbie |
920K
+549K
|
234.8K
+115.1K
|
1
|
| hot wheels |
111K
+3K
|
67.8K
+16.3K
|
1
|
| monster high |
117K
+13K
|
47.8K
+10K
|
1
|
| mattel |
74K
+15K
|
44K
+1.9K
|
1
|
| polly pocket |
67K
+9K
|
41.5K
+9.7K
|
1
|
Top competing websites of mattel.com
barbiepedia.com, unorules.com and toysrus.com rank in the top 10 organic search results for the same keywords that mattel.com gets the most traffic from. Discover more competitors of mattel.com.
Traffic
40.9K
+324
Pages
3.2K
Traffic
211.9K
+13.5K
Pages
53
Traffic
219.2K
+13.4K
Pages
2.4K
Traffic
13.3K
+3K
Pages
4K
Traffic
43K
-19K
Pages
1.9K
| Website | Traffic | Pages |
|---|---|---|
| barbiepedia.com |
40.9K
+324
|
3.2K
|
| unorules.com |
211.9K
+13.5K
|
53
|
| toysrus.com |
219.2K
+13.4K
|
2.4K
|
| wertoys.com |
13.3K
+3K
|
4K
|
| youloveit.com |
43K
-19K
|
1.9K
|
Similarly ranked websites to mattel.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of mattel.com
January 2026
As of January 2026, mattel.com's Domain Rating is 83. mattel.com is linked by 40.9K websites, indicating a increase of 2K referring sites from the previous month.
Domain Rating
83
Linking websites
40.9K
+2K