Search Traffic for reading.ac.uk
January 2026
In January 2026, reading.ac.uk saw a decrease in search traffic, reaching 170.5K visits, which is a decrease of 17.8K visits compared to the previous month. The traffic value decreased to $60.2K, a decline of $179.
Traffic
170.5K
-17.8K
Traffic value
$60.2K
−$179
Keywords
106.9K
Search Traffic
Search Traffic Value
Traffic by location for reading.ac.uk
93.5K
-25.5K
Share: 54.8%
🇮🇳
India
25.6K
+8K
Share: 15%
15.4K
+124
Share: 9%
🇵🇭
Philippines
5.6K
+99
Share: 3.2%
🇵🇰
Pakistan
4.3K
+2.1K
Share: 2.5%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
93.5K
-25.5K
|
54.8% |
| 🇮🇳 India |
25.6K
+8K
|
15% |
| 🇺🇸 United States |
15.4K
+124
|
9% |
| 🇵🇭 Philippines |
5.6K
+99
|
3.2% |
| 🇵🇰 Pakistan |
4.3K
+2.1K
|
2.5% |
Low
High
Loading world map...
Top keywords for reading.ac.uk 🇬🇧 United Kingdom
reading.ac.uk ranks #1 for "reading university" in United Kingdom and receives 7.9K monthly visits from this keyword alone, a decrease of 744 from the previous month.
reading university
Position: 1
Volume
12K
-1K
Traffic
7.9K
-744
university of reading
Position: 1
Volume
9.6K
-400
Traffic
6.1K
-427
risis
Position: 1
Volume
4.7K
Traffic
5K
-27
reading
Position: 2
Volume
80K
-6K
Traffic
4.7K
-328
microsoft 365 login
Position: 10 1
Volume
175K
-10K
Traffic
3K
+675
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| reading university |
12K
-1K
|
7.9K
-744
|
1
|
| university of reading |
9.6K
-400
|
6.1K
-427
|
1
|
| risis |
4.7K
|
5K
-27
|
1
|
| reading |
80K
-6K
|
4.7K
-328
|
2
|
| microsoft 365 login |
175K
-10K
|
3K
+675
|
10
1
|
Top competing websites of reading.ac.uk 🇲🇼 Malawi
leeds.ac.uk, open.ac.uk and ed.ac.uk rank in the top 10 organic search results for the same keywords that reading.ac.uk gets the most traffic from. Discover more competitors of reading.ac.uk.
Traffic
475.3K
-9.9K
Pages
7.1K
Traffic
569.9K
+15.6K
Pages
4K
Traffic
708.6K
-31.1K
Pages
13.4K
Traffic
674.7K
-11.6K
Pages
9.7K
Traffic
271.4K
-11.1K
Pages
4.5K
| Website | Traffic | Pages |
|---|---|---|
| leeds.ac.uk |
475.3K
-9.9K
|
7.1K
|
| open.ac.uk |
569.9K
+15.6K
|
4K
|
| ed.ac.uk |
708.6K
-31.1K
|
13.4K
|
| manchester.ac.uk |
674.7K
-11.6K
|
9.7K
|
| sheffield.ac.uk |
271.4K
-11.1K
|
4.5K
|
Similarly ranked websites to reading.ac.uk
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of reading.ac.uk
January 2026
As of January 2026, reading.ac.uk's Domain Rating is 82. reading.ac.uk is linked by 22.7K websites, indicating a decrease of 79 referring sites from the previous month.
Domain Rating
82
Linking websites
22.7K
-79