Search Traffic for rei.com
January 2026
In January 2026, rei.com saw an increase in search traffic, reaching 4.4M visits, which is a increase of 751.3K visits compared to the previous month. The traffic value increased to $1.6M, a growth of $332.4K.
Traffic
4.4M
+751.3K
Traffic value
$1.6M
+$332.4K
Keywords
1.3M
Search Traffic
Search Traffic Value
Traffic by location for rei.com
🇺🇸
United States
4M
+747K
Share: 93.8%
🇨🇦
Canada
68.3K
+6.7K
Share: 1.5%
🇧🇷
Brazil
24.6K
+3.3K
Share: 0.5%
🇮🇳
India
20.8K
+4K
Share: 0.4%
🇬🇧
United Kingdom
19.5K
+1.7K
Share: 0.4%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
4M
+747K
|
93.8% |
| 🇨🇦 Canada |
68.3K
+6.7K
|
1.5% |
| 🇧🇷 Brazil |
24.6K
+3.3K
|
0.5% |
| 🇮🇳 India |
20.8K
+4K
|
0.4% |
| 🇬🇧 United Kingdom |
19.5K
+1.7K
|
0.4% |
Low
High
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Top keywords for rei.com 🇺🇸 United States
rei.com ranks #1 for "rei" in United States and receives 1.3M monthly visits from this keyword alone, a decrease of 12.4K from the previous month.
rei
Position: 1
Volume
1.5M
-10K
Traffic
1.3M
-12.4K
rei near me
Position: 2 1
Volume
78K
+2K
Traffic
26.7K
-3.7K
rei outlet
Position: 1
Volume
23K
-3K
Traffic
23K
-3K
rei co op
Position: 1
Volume
24K
-1K
Traffic
19K
-865
hiking shoes
Position: 1
Volume
57K
-2K
Traffic
19K
-7.6K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| rei |
1.5M
-10K
|
1.3M
-12.4K
|
1
|
| rei near me |
78K
+2K
|
26.7K
-3.7K
|
2
1
|
| rei outlet |
23K
-3K
|
23K
-3K
|
1
|
| rei co op |
24K
-1K
|
19K
-865
|
1
|
| hiking shoes |
57K
-2K
|
19K
-7.6K
|
1
|
Top competing websites of rei.com
outdoorgearlab.com, backcountry.com and thenorthface.com rank in the top 10 organic search results for the same keywords that rei.com gets the most traffic from. Discover more competitors of rei.com.
Traffic
1M
+38.6K
Pages
5.4K
Traffic
288K
+24.5K
Pages
23.7K
Traffic
6.3M
+1.7M
Pages
10K
Traffic
3M
+401K
Pages
10.5K
Traffic
347K
-56.1K
Pages
1K
| Website | Traffic | Pages |
|---|---|---|
| outdoorgearlab.com |
1M
+38.6K
|
5.4K
|
| backcountry.com |
288K
+24.5K
|
23.7K
|
| thenorthface.com |
6.3M
+1.7M
|
10K
|
| patagonia.com |
3M
+401K
|
10.5K
|
| cleverhiker.com |
347K
-56.1K
|
1K
|
Similarly ranked websites to rei.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of rei.com
January 2026
As of January 2026, rei.com's Domain Rating is 87. rei.com is linked by 58.8K websites, indicating a increase of 554 referring sites from the previous month.
Domain Rating
87
Linking websites
58.8K
+554