Search Traffic for sofi.com
January 2026
In January 2026, sofi.com saw a decrease in search traffic, reaching 2.1M visits, which is a decrease of 172.5K visits compared to the previous month. The traffic value decreased to $7.3M, a decline of $424.4K.
Traffic
2.1M
-172.5K
Traffic value
$7.3M
−$424.4K
Keywords
526.3K
Search Traffic
Search Traffic Value
Traffic by location for sofi.com
2M
-169.9K
Share: 94.5%
🇨🇦
Canada
21.4K
+463
Share: 1%
🇮🇳
India
12.2K
+1.4K
Share: 0.5%
9.8K
-1.3K
Share: 0.4%
🇧🇷
Brazil
5K
-372
Share: 0.2%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
2M
-169.9K
|
94.5% |
| 🇨🇦 Canada |
21.4K
+463
|
1% |
| 🇮🇳 India |
12.2K
+1.4K
|
0.5% |
| 🇬🇧 United Kingdom |
9.8K
-1.3K
|
0.4% |
| 🇧🇷 Brazil |
5K
-372
|
0.2% |
Low
High
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Top keywords for sofi.com 🇺🇸 United States
sofi.com ranks #1 for "sofi" in United States and receives 367.8K monthly visits from this keyword alone, a decrease of 177.5K from the previous month.
sofi
Position: 1
Volume
636K
+20K
Traffic
367.8K
-177.5K
sofi stock
Position: 2
Volume
654K
-47K
Traffic
105.4K
-32.8K
sofi bank
Position: 1
Volume
56K
+2K
Traffic
45.4K
+17.9K
sofi login
Position: 1
Volume
35K
-1K
Traffic
38.3K
-1.3K
personal loans
Position: 3
Volume
245K
+33K
Traffic
32K
+4.3K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| sofi |
636K
+20K
|
367.8K
-177.5K
|
1
|
| sofi stock |
654K
-47K
|
105.4K
-32.8K
|
2
|
| sofi bank |
56K
+2K
|
45.4K
+17.9K
|
1
|
| sofi login |
35K
-1K
|
38.3K
-1.3K
|
1
|
| personal loans |
245K
+33K
|
32K
+4.3K
|
3
|
Top competing websites of sofi.com 🇺🇸 United States
experian.com, pnc.com and wellsfargo.com rank in the top 10 organic search results for the same keywords that sofi.com gets the most traffic from. Discover more competitors of sofi.com.
Traffic
5.8M
-296.3K
Pages
8.2K
Traffic
5.3M
-97.2K
Pages
13K
Traffic
6M
+35K
Pages
10K
Traffic
6.7M
-231K
Pages
1.4K
Traffic
5M
+1.3M
Pages
3K
| Website | Traffic | Pages |
|---|---|---|
| experian.com |
5.8M
-296.3K
|
8.2K
|
| pnc.com |
5.3M
-97.2K
|
13K
|
| wellsfargo.com |
6M
+35K
|
10K
|
| discover.com |
6.7M
-231K
|
1.4K
|
| creditkarma.com |
5M
+1.3M
|
3K
|
Similarly ranked websites to sofi.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of sofi.com
January 2026
As of January 2026, sofi.com's Domain Rating is 84. sofi.com is linked by 24.6K websites, indicating a increase of 1.6K referring sites from the previous month.
Domain Rating
84
+1
Linking websites
24.6K
+1.6K