swatch.com

Swatch Official Website - Swiss Watches in Colourful Designs
Discover the world of Swatch at swatch.com, where innovation meets creativity in timekeeping. Explore a diverse range of stylish and playful watches that cater to every personality and occasion. With unique designs, vibrant colors, and cutting-edge technology, Swatch is more than just a watch; it's a statement piece that reflects individuality and flair. Stay updated on the latest collections, limited editions, and collaborations, while enjoying an engaging shopping experience that celebrates the art of Swiss watchmaking. Whether you're looking for a classic timepiece or a bold accessory, Swatch has something for everyone.
Rank by traffic

Search Traffic for swatch.com

January 2026
In January 2026, swatch.com saw an increase in search traffic, reaching 1.2M visits, which is a increase of 55K visits compared to the previous month. The traffic value increased to $117.6K, a growth of $5.4K.
Traffic
1.2M
+55K
Traffic value
$117.6K
+$5.4K
Keywords
30.8K
Search Traffic
Search Traffic Value

Traffic by location for swatch.com

🇺🇸 United States
147.5K
-10K
Share: 12.4%
🇫🇷 France
111K
+15K
Share: 9.3%
🇬🇧 United Kingdom
86.3K
-2.3K
Share: 7.2%
🇮🇹 Italy
85K
+5.2K
Share: 7.1%
🇹🇷 Turkey
75.6K
-3.5K
Share: 6.3%
Low
High
Loading world map...

Top keywords for swatch.com 🇺🇸 United States

swatch.com ranks #1 for "swatch" in United States and receives 27.4K monthly visits from this keyword alone, an increase of 11.4K from the previous month.

swatch
Position: 1
Volume
40K
+2K
Traffic
27.4K
+11.4K
moonswatch
Position: 1
Volume
14K
-1K
Traffic
9K
+2.6K
omega swatch
Position: 1
Volume
11K
-2K
Traffic
6.8K
-768
swatch omega
Position: 1
Volume
10K
-1K
Traffic
6.8K
-129
swatch watch
Position: 1
Volume
18K
Traffic
6.7K
-4.6K

Top competing websites of swatch.com 🇧🇳 Brunei Darussalam

omegawatches.com, timex.com and nixon.com rank in the top 10 organic search results for the same keywords that swatch.com gets the most traffic from. Discover more competitors of swatch.com.

Traffic
1.5M
+37K
Pages
4K
Traffic
286K
-10.5K
Pages
1K
Traffic
114K
-11.4K
Pages
749
Traffic
42.5K
-248
Pages
576
Traffic
340K
+38.5K
Pages
1.3K

Similarly ranked websites to swatch.com

Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5

Backlink Profile of swatch.com

January 2026

As of January 2026, swatch.com's Domain Rating is 76. swatch.com is linked by 17K websites, indicating a increase of 92 referring sites from the previous month.

Domain Rating
76
Linking websites
17K
+92