# Top Shopping Websites in Sweden
The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Search traffic | ||
|---|---|---|---|---|
| 1 | ica.se |
14.2M
+2.6M
|
+2.6M | |
| 2 | elgiganten.se |
4.2M
-139.5K
|
-139.5K | |
| 3 | blocket.se |
3.2M
-365.7K
|
-365.7K | |
| 4 | prisjakt.nu |
3.1M
+108.8K
|
+108.8K | |
| 5 | ↑1 | biltema.se |
2.6M
-16.8K
|
-16.8K |
| 6 | ↑1 | amazon.se |
2.5M
+129.6K
|
+129.6K |
| 7 | ↑2 | coop.se |
2.5M
+445.4K
|
+445.4K |
| 8 | ↓3 | hm.com |
2.4M
-245.1K
|
-245.1K |
| 9 | ↓1 | zalando.se |
2M
-165.4K
|
-165.4K |
| 10 | ahlens.se |
1.7M
+246.1K
|
+246.1K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#7
coop.se
↑2
#5
biltema.se
↑1
#6
amazon.se
↑1
#1
ica.se
#3
blocket.se
#4
prisjakt.nu
#10
ahlens.se
#9
zalando.se
↑1
#8
hm.com
↑3
Trending down
#8
hm.com
↓3
#9
zalando.se
↓1
#1
ica.se
#3
blocket.se
#4
prisjakt.nu
#10
ahlens.se
#5
biltema.se
↓1
#6
amazon.se
↓1
#7
coop.se
↓2