Search Traffic for vanguard.com
January 2026
In January 2026, vanguard.com saw a decrease in search traffic, reaching 3.8M visits, which is a decrease of 948.2K visits compared to the previous month. The traffic value decreased to $3M, a decline of $1M.
Traffic
3.8M
-948.2K
Traffic value
$3M
−$1M
Keywords
264.7K
Search Traffic
Search Traffic Value
Traffic by location for vanguard.com
3.5M
-843.5K
Share: 91.7%
63.9K
-9.6K
Share: 1.6%
🇨🇦
Canada
36.5K
-24K
Share: 0.9%
🇧🇷
Brazil
18.8K
-5.5K
Share: 0.4%
🇮🇳
India
16K
-8.5K
Share: 0.4%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
3.5M
-843.5K
|
91.7% |
| 🇬🇧 United Kingdom |
63.9K
-9.6K
|
1.6% |
| 🇨🇦 Canada |
36.5K
-24K
|
0.9% |
| 🇧🇷 Brazil |
18.8K
-5.5K
|
0.4% |
| 🇮🇳 India |
16K
-8.5K
|
0.4% |
Low
High
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Top keywords for vanguard.com 🇺🇸 United States
vanguard.com ranks #1 for "vanguard login" in United States and receives 801.2K monthly visits from this keyword alone, an increase of 40K from the previous month.
vanguard login
Position: 1
Volume
763K
+16K
Traffic
801.2K
+40K
vanguard
Position: 1
Volume
1.4M
+10K
Traffic
763.4K
-549.3K
voo
Position: 2
Volume
578K
-48K
Traffic
51.3K
-4.2K
retirement calculator
Position: 3
Volume
186K
+14K
Traffic
43.2K
+3.1K
vangaurd
Position: 1
Volume
44K
-1K
Traffic
40.6K
+823
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| vanguard login |
763K
+16K
|
801.2K
+40K
|
1
|
| vanguard |
1.4M
+10K
|
763.4K
-549.3K
|
1
|
| voo |
578K
-48K
|
51.3K
-4.2K
|
2
|
| retirement calculator |
186K
+14K
|
43.2K
+3.1K
|
3
|
| vangaurd |
44K
-1K
|
40.6K
+823
|
1
|
Top competing websites of vanguard.com 🇺🇸 United States
schwab.com, fidelity.com and investor.gov rank in the top 10 organic search results for the same keywords that vanguard.com gets the most traffic from. Discover more competitors of vanguard.com.
Traffic
8.8M
+657.4K
Pages
7.5K
Traffic
10.4M
+183.5K
Pages
16.6K
Traffic
2.5M
+28.3K
Pages
770
Traffic
352K
+15.5K
Pages
1.7K
Traffic
607.6K
+24.3K
Pages
7K
| Website | Traffic | Pages |
|---|---|---|
| schwab.com |
8.8M
+657.4K
|
7.5K
|
| fidelity.com |
10.4M
+183.5K
|
16.6K
|
| investor.gov |
2.5M
+28.3K
|
770
|
| tiaa.org |
352K
+15.5K
|
1.7K
|
| etfdb.com |
607.6K
+24.3K
|
7K
|
Similarly ranked websites to vanguard.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of vanguard.com
January 2026
As of January 2026, vanguard.com's Domain Rating is 83. vanguard.com is linked by 25.4K websites, indicating a increase of 2K referring sites from the previous month.
Domain Rating
83
Linking websites
25.4K
+2K