Search Traffic for visitscotland.com
January 2026
In January 2026, visitscotland.com saw a decrease in search traffic, reaching 1M visits, which is a decrease of 92.9K visits compared to the previous month. The traffic value decreased to $262K, a decline of $40.7K.
Traffic
1M
-92.9K
Traffic value
$262K
−$40.7K
Keywords
159K
Search Traffic
Search Traffic Value
Traffic by location for visitscotland.com
560.4K
-47.4K
Share: 53.2%
149.3K
-8.3K
Share: 14.1%
🇩🇪
Germany
69.7K
-8K
Share: 6.6%
🇫🇷
France
48.5K
-9.5K
Share: 4.6%
🇮🇹
Italy
46K
-4.4K
Share: 4.3%
| Location | Traffic | Share |
|---|---|---|
| 🇬🇧 United Kingdom |
560.4K
-47.4K
|
53.2% |
| 🇺🇸 United States |
149.3K
-8.3K
|
14.1% |
| 🇩🇪 Germany |
69.7K
-8K
|
6.6% |
| 🇫🇷 France |
48.5K
-9.5K
|
4.6% |
| 🇮🇹 Italy |
46K
-4.4K
|
4.3% |
Low
High
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Top keywords for visitscotland.com 🇬🇧 United Kingdom
visitscotland.com ranks #1 for "things to do in edinburgh" in United Kingdom and receives 22.2K monthly visits from this keyword alone, an increase of 5.7K from the previous month.
things to do in edinburgh
Position: 1
Volume
38K
+10K
Traffic
22.2K
+5.7K
visit scotland
Position: 1
Volume
16K
+4K
Traffic
14.3K
+3.7K
things to do in glasgow
Position: 1
Volume
20K
+5K
Traffic
10.5K
+2.3K
glencoe
Position: 1 3
Volume
39K
+6K
Traffic
10K
+9.8K
ben nevis
Position: 1
Volume
95K
+7K
Traffic
8.3K
+592
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| things to do in edinburgh |
38K
+10K
|
22.2K
+5.7K
|
1
|
| visit scotland |
16K
+4K
|
14.3K
+3.7K
|
1
|
| things to do in glasgow |
20K
+5K
|
10.5K
+2.3K
|
1
|
| glencoe |
39K
+6K
|
10K
+9.8K
|
1
3
|
| ben nevis |
95K
+7K
|
8.3K
+592
|
1
|
Top competing websites of visitscotland.com
undiscoveredscotland.co.uk, nts.org.uk and walkhighlands.co.uk rank in the top 10 organic search results for the same keywords that visitscotland.com gets the most traffic from. Discover more competitors of visitscotland.com.
Traffic
43.6K
-2.6K
Pages
2.1K
Traffic
225.4K
-162
Pages
1.7K
Traffic
158.6K
-27K
Pages
6K
Traffic
88.4K
+1.2K
Pages
966
Traffic
136.4K
-28.5K
Pages
2.5K
| Website | Traffic | Pages |
|---|---|---|
| undiscoveredscotland.co.uk |
43.6K
-2.6K
|
2.1K
|
| nts.org.uk |
225.4K
-162
|
1.7K
|
| walkhighlands.co.uk |
158.6K
-27K
|
6K
|
| edinburgh.org |
88.4K
+1.2K
|
966
|
| historicenvironment.scot |
136.4K
-28.5K
|
2.5K
|
Similarly ranked websites to visitscotland.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of visitscotland.com
January 2026
As of January 2026, visitscotland.com's Domain Rating is 83. visitscotland.com is linked by 21.7K websites, indicating a increase of 543 referring sites from the previous month.
Domain Rating
83
Linking websites
21.7K
+543