Search Traffic for wayfair.com
January 2026
In January 2026, wayfair.com saw an increase in search traffic, reaching 8.6M visits, which is a increase of 965K visits compared to the previous month. The traffic value increased to $2.2M, a growth of $139.5K.
Traffic
8.6M
+965K
Traffic value
$2.2M
+$139.5K
Keywords
2.8M
Search Traffic
Search Traffic Value
Traffic by location for wayfair.com
8.4M
+947K
Share: 96.7%
🇨🇦
Canada
55.2K
+15.7K
Share: 0.6%
🇧🇷
Brazil
31.3K
-1.3K
Share: 0.3%
24K
+12K
Share: 0.2%
16.2K
+530
Share: 0.1%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
8.4M
+947K
|
96.7% |
| 🇨🇦 Canada |
55.2K
+15.7K
|
0.6% |
| 🇧🇷 Brazil |
31.3K
-1.3K
|
0.3% |
| 🇬🇧 United Kingdom |
24K
+12K
|
0.2% |
| 🇷🇺 Russian Federation |
16.2K
+530
|
0.1% |
Low
High
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Top keywords for wayfair.com 🇺🇸 United States
wayfair.com ranks #1 for "wayfair" in United States and receives 1.8M monthly visits from this keyword alone, an increase of 303.8K from the previous month.
wayfair
Position: 1
Volume
4.2M
+530K
Traffic
1.8M
+303.8K
wayfair promo code
Position: 1
Volume
66K
+20K
Traffic
72.6K
+21.8K
wayfair coupon
Position: 1
Volume
96K
-1K
Traffic
62.9K
-833
shop coffee tables on sale
Position: 3
Volume
464K
Traffic
54.5K
+104
wayfair rugs
Position: 1
Volume
28K
+2K
Traffic
27.2K
+18.5K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| wayfair |
4.2M
+530K
|
1.8M
+303.8K
|
1
|
| wayfair promo code |
66K
+20K
|
72.6K
+21.8K
|
1
|
| wayfair coupon |
96K
-1K
|
62.9K
-833
|
1
|
| shop coffee tables on sale |
464K
|
54.5K
+104
|
3
|
| wayfair rugs |
28K
+2K
|
27.2K
+18.5K
|
1
|
Top competing websites of wayfair.com 🇺🇸 United States
ikea.com, bedbathandbeyond.com and potterybarn.com rank in the top 10 organic search results for the same keywords that wayfair.com gets the most traffic from. Discover more competitors of wayfair.com.
Traffic
111.3M
+1.4M
Pages
66.9K
Traffic
746K
-217.6K
Pages
49.6K
Traffic
2.7M
+46.2K
Pages
20.3K
Traffic
2.4M
-272.5K
Pages
9.5K
Traffic
1.8M
-137.7K
Pages
17.4K
| Website | Traffic | Pages |
|---|---|---|
| ikea.com |
111.3M
+1.4M
|
66.9K
|
| bedbathandbeyond.com |
746K
-217.6K
|
49.6K
|
| potterybarn.com |
2.7M
+46.2K
|
20.3K
|
| ashleyfurniture.com |
2.4M
-272.5K
|
9.5K
|
| westelm.com |
1.8M
-137.7K
|
17.4K
|
Similarly ranked websites to wayfair.com
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of wayfair.com
January 2026
As of January 2026, wayfair.com's Domain Rating is 86. wayfair.com is linked by 34.7K websites, indicating a increase of 1.7K referring sites from the previous month.
Domain Rating
86
Linking websites
34.7K
+1.7K