whattoexpect.com

What to Expect | The Most Trusted Pregnancy & Parenting Brand
Whattoexpect.com is a comprehensive resource for expectant parents, offering a wealth of information on pregnancy, childbirth, and parenting. The site features expert articles, community forums, and personalized guides that cater to various stages of motherhood. From what to expect during pregnancy week by week to parenting tips and newborn care advice, you'll find all the support you need as you navigate this exciting journey. It also includes tools like baby name generators, due date calculators, and interactive timelines for tracking your pregnancy milestones, making it an invaluable companion for any parent-to-be.
Rank by traffic

Search Traffic for whattoexpect.com

January 2026
In January 2026, whattoexpect.com saw a decrease in search traffic, reaching 3.6M visits, which is a decrease of 193.6K visits compared to the previous month. The traffic value decreased to $602.5K, a decline of $72.3K.
Traffic
3.6M
-193.6K
Traffic value
$602.5K
−$72.3K
Keywords
2.1M
Search Traffic
Search Traffic Value

Traffic by location for whattoexpect.com

🇺🇸 United States
2M
-128.2K
Share: 56.9%
🇮🇳 India
370.5K
-13K
Share: 10.3%
🇬🇧 United Kingdom
228.7K
-18.6K
Share: 6.3%
🇨🇦 Canada
170.1K
-5.9K
Share: 4.7%
🇵🇭 Philippines
124.6K
-5.9K
Share: 3.4%
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Top keywords for whattoexpect.com 🇺🇸 United States

whattoexpect.com ranks #1 for "due date calculator" in United States and receives 191.6K monthly visits from this keyword alone, an increase of 131.8K from the previous month.

due date calculator
Position: 1 1
Volume
242K
+4K
Traffic
191.6K
+131.8K
pregnancy calculator
Position: 3
Volume
132K
-4K
Traffic
26.7K
-172
conception calculator
Position: 2
Volume
40K
+1K
Traffic
13.4K
+258
boy names
Position: 7
Volume
341K
Traffic
12.2K
-6.4K
chinese gender calendar
Position: 1 1
Volume
24K
+1K
Traffic
12K
+4.4K

Top competing websites of whattoexpect.com 🇺🇸 United States

babycenter.com, thebump.com and americanpregnancy.org rank in the top 10 organic search results for the same keywords that whattoexpect.com gets the most traffic from. Discover more competitors of whattoexpect.com.

Traffic
5.5M
-150.5K
Pages
93.5K
Traffic
7M
-178.1K
Pages
52.6K
Traffic
1.4M
-9.2K
Pages
1.1K
Traffic
3M
-226.5K
Pages
1.7K
Traffic
847.6K
-75.1K
Pages
951

Similarly ranked websites to whattoexpect.com

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2.2B
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2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
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Rank
5

Backlink Profile of whattoexpect.com

January 2026

As of January 2026, whattoexpect.com's Domain Rating is 80. whattoexpect.com is linked by 23.2K websites, indicating a decrease of 1 referring sites from the previous month.

Domain Rating
80
Linking websites
23.2K
-1