Search Traffic for ato.gov.au
January 2026
In January 2026, ato.gov.au saw a decrease in search traffic, reaching 4M visits, which is a decrease of 519.8K visits compared to the previous month. The traffic value decreased to $2.5M, a decline of $266.3K.
Traffic
4M
-519.8K
Traffic value
$2.5M
−$266.3K
Keywords
444.9K
Search Traffic
Search Traffic Value
Traffic by location for ato.gov.au
🇦🇺
Australia
3.8M
-507.8K
Share: 95.8%
37.9K
-11K
Share: 0.9%
🇮🇳
India
36.3K
+20.2K
Share: 0.9%
🇧🇷
Brazil
15.3K
-2.4K
Share: 0.3%
10.7K
-1.9K
Share: 0.2%
| Location | Traffic | Share |
|---|---|---|
| 🇦🇺 Australia |
3.8M
-507.8K
|
95.8% |
| 🇺🇸 United States |
37.9K
-11K
|
0.9% |
| 🇮🇳 India |
36.3K
+20.2K
|
0.9% |
| 🇧🇷 Brazil |
15.3K
-2.4K
|
0.3% |
| 🇬🇧 United Kingdom |
10.7K
-1.9K
|
0.2% |
Low
High
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Top keywords for ato.gov.au 🇦🇺 Australia
ato.gov.au ranks #1 for "ato" in Australia and receives 797.2K monthly visits from this keyword alone, an increase of 323.7K from the previous month.
ato
Position: 1
Volume
805K
+327K
Traffic
797.2K
+323.7K
tax return
Position: 1
Volume
166K
+105K
Traffic
164.3K
+103.8K
tax calculator
Position: 1
Volume
252K
+56K
Traffic
160K
+55.2K
tax return calculator
Position: 1
Volume
122K
+38K
Traffic
116.6K
+48.4K
ato login
Position: 1
Volume
110K
+41K
Traffic
110.6K
+36K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| ato |
805K
+327K
|
797.2K
+323.7K
|
1
|
| tax return |
166K
+105K
|
164.3K
+103.8K
|
1
|
| tax calculator |
252K
+56K
|
160K
+55.2K
|
1
|
| tax return calculator |
122K
+38K
|
116.6K
+48.4K
|
1
|
| ato login |
110K
+41K
|
110.6K
+36K
|
1
|
Top competing websites of ato.gov.au 🇦🇺 Australia
moneysmart.gov.au, hrblock.com.au and australiansuper.com rank in the top 10 organic search results for the same keywords that ato.gov.au gets the most traffic from. Discover more competitors of ato.gov.au.
Traffic
1.5M
+8.9K
Pages
691
Traffic
124.7K
+13.2K
Pages
902
Traffic
937.4K
+35.8K
Pages
641
Traffic
5.6M
+248.2K
Pages
392
Traffic
110K
-4K
Pages
470
| Website | Traffic | Pages |
|---|---|---|
| moneysmart.gov.au |
1.5M
+8.9K
|
691
|
| hrblock.com.au |
124.7K
+13.2K
|
902
|
| australiansuper.com |
937.4K
+35.8K
|
641
|
| my.gov.au |
5.6M
+248.2K
|
392
|
| superguide.com.au |
110K
-4K
|
470
|
Similarly ranked websites to ato.gov.au
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of ato.gov.au
January 2026
As of January 2026, ato.gov.au's Domain Rating is 90. ato.gov.au is linked by 29.8K websites, indicating a increase of 382 referring sites from the previous month.
Domain Rating
90
Linking websites
29.8K
+382