Search Traffic for my.gov.au
January 2026
In January 2026, my.gov.au saw a decrease in search traffic, reaching 4.2M visits, which is a decrease of 855.9K visits compared to the previous month. The traffic value decreased to $252.6K, a decline of $22.7K.
Traffic
4.2M
-855.9K
Traffic value
$252.6K
−$22.7K
Keywords
63.7K
Search Traffic
Search Traffic Value
Traffic by location for my.gov.au
🇦🇺
Australia
4.2M
-854K
Share: 99.3%
8.5K
+57
Share: 0.2%
🇳🇿
New Zealand
3K
-96
Share: 0%
3K
-236
Share: 0%
🇯🇵
Japan
2K
-426
Share: 0%
| Location | Traffic | Share |
|---|---|---|
| 🇦🇺 Australia |
4.2M
-854K
|
99.3% |
| 🇺🇸 United States |
8.5K
+57
|
0.2% |
| 🇳🇿 New Zealand |
3K
-96
|
0% |
| 🇬🇧 United Kingdom |
3K
-236
|
0% |
| 🇯🇵 Japan |
2K
-426
|
0% |
Low
High
Loading world map...
Top keywords for my.gov.au 🇦🇺 Australia
my.gov.au ranks #1 for "mygov" in Australia and receives 9.1M monthly visits from this keyword alone, an increase of 5.3M from the previous month.
mygov
Position: 1
Volume
8.7M
+5M
Traffic
9.1M
+5.3M
mygov login
Position: 1
Volume
1.5M
+684K
Traffic
1.6M
+714K
my gov
Position: 1
Volume
1.2M
+554K
Traffic
1.2M
+573.4K
my gov login
Position: 1
Volume
107K
+53K
Traffic
111.5K
+55K
my gov sign in
Position: 1
Volume
48K
+27K
Traffic
52.4K
+29K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| mygov |
8.7M
+5M
|
9.1M
+5.3M
|
1
|
| mygov login |
1.5M
+684K
|
1.6M
+714K
|
1
|
| my gov |
1.2M
+554K
|
1.2M
+573.4K
|
1
|
| my gov login |
107K
+53K
|
111.5K
+55K
|
1
|
| my gov sign in |
48K
+27K
|
52.4K
+29K
|
1
|
Top competing websites of my.gov.au 🇦🇺 Australia
servicesaustralia.gov.au, ato.gov.au and dss.gov.au rank in the top 10 organic search results for the same keywords that my.gov.au gets the most traffic from. Discover more competitors of my.gov.au.
Traffic
1.4M
-78K
Pages
5.3K
Traffic
4.4M
+335.9K
Pages
27.7K
Traffic
70K
-13.9K
Pages
3.2K
Traffic
74.5K
+11.1K
Pages
31
Traffic
34.7K
+4.7K
Pages
117
| Website | Traffic | Pages |
|---|---|---|
| servicesaustralia.gov.au |
1.4M
-78K
|
5.3K
|
| ato.gov.au |
4.4M
+335.9K
|
27.7K
|
| dss.gov.au |
70K
-13.9K
|
3.2K
|
| myid.gov.au |
74.5K
+11.1K
|
31
|
| studyassist.gov.au |
34.7K
+4.7K
|
117
|
Similarly ranked websites to my.gov.au
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of my.gov.au
January 2026
As of January 2026, my.gov.au's Domain Rating is 83. my.gov.au is linked by 13.9K websites, indicating a increase of 1.3K referring sites from the previous month.
Domain Rating
83
Linking websites
13.9K
+1.3K