Search Traffic for bupa.com.au
January 2026
In January 2026, bupa.com.au saw a decrease in search traffic, reaching 900.8K visits, which is a decrease of 9K visits compared to the previous month. The traffic value decreased to $1.3M, a decline of $36.8K.
Traffic
900.8K
-9K
Traffic value
$1.3M
−$36.8K
Keywords
160.3K
Search Traffic
Search Traffic Value
Traffic by location for bupa.com.au
🇦🇺
Australia
861K
-5.7K
Share: 95.5%
🇳🇿
New Zealand
8.9K
+483
Share: 0.9%
7.7K
-2.1K
Share: 0.8%
5.3K
-621
Share: 0.5%
🇮🇳
India
4.6K
+8
Share: 0.5%
| Location | Traffic | Share |
|---|---|---|
| 🇦🇺 Australia |
861K
-5.7K
|
95.5% |
| 🇳🇿 New Zealand |
8.9K
+483
|
0.9% |
| 🇺🇸 United States |
7.7K
-2.1K
|
0.8% |
| 🇬🇧 United Kingdom |
5.3K
-621
|
0.5% |
| 🇮🇳 India |
4.6K
+8
|
0.5% |
Low
High
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Top keywords for bupa.com.au 🇦🇺 Australia
bupa.com.au ranks #1 for "bupa" in Australia and receives 226K monthly visits from this keyword alone, an increase of 90.9K from the previous month.
bupa
Position: 1
Volume
245K
+34K
Traffic
226K
+90.9K
bupa login
Position: 1
Volume
113K
+28K
Traffic
122.7K
+30.3K
bupa health insurance
Position: 1
Volume
40K
-6K
Traffic
36.7K
-5.3K
mybupa
Position: 1
Volume
18K
+4K
Traffic
18.2K
+3.7K
bupa travel insurance
Position: 1
Volume
11K
Traffic
10.8K
+30
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| bupa |
245K
+34K
|
226K
+90.9K
|
1
|
| bupa login |
113K
+28K
|
122.7K
+30.3K
|
1
|
| bupa health insurance |
40K
-6K
|
36.7K
-5.3K
|
1
|
| mybupa |
18K
+4K
|
18.2K
+3.7K
|
1
|
| bupa travel insurance |
11K
|
10.8K
+30
|
1
|
Top competing websites of bupa.com.au 🇦🇺 Australia
medibank.com.au, wellbeingeorge.com.au and hcf.com.au rank in the top 10 organic search results for the same keywords that bupa.com.au gets the most traffic from. Discover more competitors of bupa.com.au.
Traffic
304.8K
+11.6K
Pages
2.3K
Traffic
23.9K
-959
Pages
12
Traffic
197K
+10.2K
Pages
1.2K
Traffic
152.3K
+4.9K
Pages
515
Traffic
172.8K
+8K
Pages
1.1K
| Website | Traffic | Pages |
|---|---|---|
| medibank.com.au |
304.8K
+11.6K
|
2.3K
|
| wellbeingeorge.com.au |
23.9K
-959
|
12
|
| hcf.com.au |
197K
+10.2K
|
1.2K
|
| ahm.com.au |
152.3K
+4.9K
|
515
|
| nib.com.au |
172.8K
+8K
|
1.1K
|
Similarly ranked websites to bupa.com.au
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of bupa.com.au
January 2026
As of January 2026, bupa.com.au's Domain Rating is 75. bupa.com.au is linked by 7K websites, indicating a decrease of 219 referring sites from the previous month.
Domain Rating
75
Linking websites
7K
-219