# Top Websites in New Zealand
The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
January 2026
| Rank | Website | Category | Search traffic | ||
|---|---|---|---|---|---|
| 1 | wikipedia.org | Reference |
10.2M
+28K
|
+28K | |
| 2 | facebook.com | Online Communities |
3.8M
+305K
|
+305K | |
| 3 | ↑3 | reddit.com | Online Communities |
2.4M
+355.6K
|
+355.6K |
| 4 | ↓1 | chatgpt.com | Computers & Electronics |
2.3M
-167.5K
|
-167.5K |
| 5 | nzherald.co.nz | News |
2.1M
-66.9K
|
-66.9K | |
| 6 | ↓2 | trademe.co.nz | Shopping |
2.1M
-123.6K
|
-123.6K |
| 7 | stuff.co.nz | News |
2M
-15.6K
|
-15.6K | |
| 8 | youtube.com | Entertainment |
2M
-13.3K
|
-13.3K | |
| 9 | ↑1 | google.com | Internet & Telecom |
2M
+122.3K
|
+122.3K |
| 10 | ↓1 | nytimes.com | News |
1.9M
-10.2K
|
-10.2K |
| 11 | instagram.com | Online Communities |
1.8M
+78.1K
|
+78.1K | |
| 12 | thewarehouse.co.nz | Shopping |
1.7M
+251.2K
|
+251.2K | |
| 13 | kmart.co.nz | Shopping |
1.5M
+126.1K
|
+126.1K | |
| 14 | ↑2 | mitre10.co.nz | Home & Garden |
1.2M
+120K
|
+120K |
| 15 | pbtech.co.nz | Shopping |
1M
-7.6K
|
-7.6K | |
| 16 | ↑2 | westpac.co.nz | Finance |
1M
+21.5K
|
+21.5K |
| 17 | airnewzealand.co.nz | Travel |
988K
-58.3K
|
-58.3K | |
| 18 | ↓4 | apple.com | Computers & Electronics |
982.4K
-136.3K
|
-136.3K |
| 19 | ↑6 | metservice.com | Science |
965.5K
+116.6K
|
+116.6K |
| 20 | ↑4 | farmers.co.nz | Home & Garden |
955.5K
+105.1K
|
+105.1K |
| 21 | ↑1 | briscoes.co.nz | Home & Garden |
927.3K
+32.5K
|
+32.5K |
| 22 | ↓2 | bunnings.co.nz | Home & Garden |
879K
-68.9K
|
-68.9K |
| 23 | ↓2 | noelleeming.co.nz | Shopping |
849.6K
-59.1K
|
-59.1K |
| 24 | ↓1 | anz.co.nz | Finance |
843.2K
-31.6K
|
-31.6K |
| 25 | ↑1 | tripadvisor.co.nz | Travel |
826.4K
-19.7K
|
-19.7K |
| 26 | ↑2 | imdb.com | Entertainment |
801.2K
+45.9K
|
+45.9K |
| 27 | ↑6 | newworld.co.nz | Shopping |
800.1K
+139.3K
|
+139.3K |
| 28 | ↑3 | woolworths.co.nz | Shopping |
764.1K
+79.2K
|
+79.2K |
| 29 | ↓10 | canva.com | Computers & Electronics |
733.3K
-231.1K
|
-231.1K |
| 30 | ↓3 | spark.co.nz | Internet & Telecom |
729.8K
-73.3K
|
-73.3K |
| 31 | ↑5 | espncricinfo.com | Sports |
718K
+102K
|
+102K |
| 32 | ↓3 | mayoclinic.org | Health |
692K
-15K
|
-15K |
| 33 | ↑4 | jbhifi.co.nz | Shopping |
682.2K
+71.8K
|
+71.8K |
| 34 | ↓2 | bbc.com | News |
647.5K
-32K
|
-32K |
| 35 | ↓1 | chemistwarehouse.co.nz | Health |
643.7K
+11.8K
|
+11.8K |
| 36 | ↓6 | microsoft.com | Computers & Electronics |
628.6K
-62.3K
|
-62.3K |
| 37 | ↓2 | seek.co.nz | Jobs & Education |
557K
-65.9K
|
-65.9K |
| 38 | ↑2 | yahoo.com | News |
549.2K
-13.5K
|
-13.5K |
| 39 | clevelandclinic.org | Health |
542K
-27K
|
-27K | |
| 40 | ↓2 | rnz.co.nz | News |
534.5K
-51.6K
|
-51.6K |
| 41 | ↑4 | harveynorman.co.nz | Home & Garden |
525.6K
+19.2K
|
+19.2K |
| 42 | ↑113 | ikea.com | Home & Garden |
524.2K
+381.6K
|
+381.6K |
| 43 | amazon.com | Shopping |
520.3K
-11.6K
|
-11.6K | |
| 44 | ↑5 | recipetineats.com | Food & Drink |
518.7K
+72.2K
|
+72.2K |
| 45 | ↓4 | openai.com | Science |
502.1K
-53K
|
-53K |
| 46 | ↓2 | crazygames.com | Games |
497K
-12.1K
|
-12.1K |
| 47 | pinterest.com | Hobbies & Leisure |
494K
+1.2K
|
+1.2K | |
| 48 | ↓6 | 1news.co.nz | News |
468K
-81.7K
|
-81.7K |
| 49 | ↑1 | fandom.com | Entertainment |
461.5K
+32.6K
|
+32.6K |
| 50 | ↓4 | live.com | Internet & Telecom |
450.2K
-44.6K
|
-44.6K |
| 51 | ↓3 | ird.govt.nz | Law & Government |
436K
-33.3K
|
-33.3K |
| 52 | ↑3 | weatherwatch.co.nz | Science |
429.2K
+53.1K
|
+53.1K |
| 53 | ↑1 | nzpost.co.nz | Business & Industrial |
425.1K
+42.3K
|
+42.3K |
| 54 | ↓1 | paknsave.co.nz | Shopping |
417.6K
+30.8K
|
+30.8K |
| 55 | ↑4 | netflix.com | Entertainment |
412.7K
+74.5K
|
+74.5K |
| 56 | ↑1 | spotify.com | Entertainment |
392.1K
+42.3K
|
+42.3K |
| 57 | ↓6 | linkedin.com | Jobs & Education |
385.2K
-28.5K
|
-28.5K |
| 58 | ↓6 | bnz.co.nz | Finance |
383.6K
-17.7K
|
-17.7K |
| 59 | ↑10 | roblox.com | Games |
374.3K
+59.3K
|
+59.3K |
| 60 | ↑7 | rebelsport.co.nz | Sports |
352.2K
+36.8K
|
+36.8K |
| 61 | ↑10 | nzta.govt.nz | Travel |
349.2K
+45K
|
+45K |
| 62 | ↓2 | tiktok.com | Online Communities |
335.3K
+6.6K
|
+6.6K |
| 63 | tvnz.co.nz | Entertainment |
333.7K
+8.4K
|
+8.4K | |
| 64 | ↑1 | 2degrees.nz | Internet & Telecom |
325.3K
+957
|
+957 |
| 65 | ↑13 | bedbathandbeyond.co.nz | Home & Garden |
323.5K
+39.3K
|
+39.3K |
| 66 | ↓10 | temu.com | Shopping |
322K
-37K
|
-37K |
| 67 | ↓3 | doc.govt.nz | Science |
321.3K
-4K
|
-4K |
| 68 | ↑2 | newzealand.com | Travel |
316K
+2.7K
|
+2.7K |
| 69 | ↑4 | flightaware.com | Travel |
304.2K
+9K
|
+9K |
| 70 | ↓12 | merriam-webster.com | Reference |
303.6K
-38.3K
|
-38.3K |
| 71 | ↓3 | theguardian.com | News |
301.1K
-14.3K
|
-14.3K |
| 72 | ↓10 | xero.com | Finance |
297.4K
-29K
|
-29K |
| 73 | ↑2 | healthpoint.co.nz | Health |
289.2K
+1.3K
|
+1.3K |
| 74 | ↑7 | cottonon.com | Shopping |
286.5K
+6.2K
|
+6.2K |
| 75 | ↓14 | britannica.com | Reference |
286.5K
-41.8K
|
-41.8K |
| 76 | ↑60 | skysports.com | Sports |
286.4K
+132.2K
|
+132.2K |
| 77 | ↓3 | moneyhub.co.nz | Finance |
278.5K
-12.4K
|
-12.4K |
| 78 | ↑6 | warehousestationery.co.nz | Shopping |
270.7K
+12.2K
|
+12.2K |
| 79 | espn.com | Sports |
266.8K
-14K
|
-14K | |
| 80 | ↓8 | booking.com | Travel |
262K
-33.8K
|
-33.8K |
| 81 | ↑6 | asb.co.nz | Finance |
261.6K
+16.2K
|
+16.2K |
| 82 | ↑14 | chelsea.co.nz | Travel |
260.3K
+49.4K
|
+49.4K |
| 83 | wise.com | Finance |
257.6K
-10.6K
|
-10.6K | |
| 84 | ↓8 | adobe.com | Computers & Electronics |
253.4K
-33K
|
-33K |
| 85 | ↑65 | tewhatuora.govt.nz | Health |
253.2K
+107.5K
|
+107.5K |
| 86 | ↑2 | www.nhs.uk | Health |
250K
+7K
|
+7K |
| 87 | ↓7 | realestate.co.nz | Real Estate |
240K
-40.7K
|
-40.7K |
| 88 | ↓11 | healthline.com | Health |
239.5K
-45K
|
-45K |
| 89 | ↑11 | bbcgoodfood.com | Food & Drink |
236.7K
+31.1K
|
+31.1K |
| 90 | ↑25 | info.health.nz | Health |
236.5K
+62.8K
|
+62.8K |
| 91 | ↓5 | immigration.govt.nz | Law & Government |
235K
-14.1K
|
-14.1K |
| 92 | jdsports.co.nz | Sports |
232.5K
+13.4K
|
+13.4K | |
| 93 | ↑4 | healthify.nz | Health |
231.1K
+20.3K
|
+20.3K |
| 94 | ↓5 | skyscanner.co.nz | Travel |
229.5K
-3.9K
|
-3.9K |
| 95 | ↑14 | westfield.co.nz | Shopping |
220.6K
+34.7K
|
+34.7K |
| 96 | ↑26 | hoyts.co.nz | Entertainment |
217.8K
+52.3K
|
+52.3K |
| 97 | ↑1 | speedtest.net | Internet & Telecom |
216.3K
+6.5K
|
+6.5K |
| 98 | ↑7 | kiwibank.co.nz | Finance |
211.2K
+15.4K
|
+15.4K |
| 99 | ↑19 | supercheapauto.co.nz | Vehicles |
210.3K
+40.2K
|
+40.2K |
| 100 | ↓10 | spotlightstores.com | Home & Garden |
210.3K
-12.4K
|
-12.4K |
## Top Trending Websites
Websites that changed positions within the top 100 rankings in January 2026.
Trending up
#470
gptzero.me
↑393
#429
mobilecity.co.nz
↑393
#273
ome.tv
↑317
#356
mapquest.com
↑305
#225
glengarrywines.co.nz
↑277
#339
cricket.com.au
↑277
#438
langbein.com
↑264
#729
acquisitions.co.nz
↑225
#688
ofx.com
↑213
↑206
Trending down
#707
careers.govt.nz
↓537
#745
rugbypass.com
↓450
#579
winesale.co.nz
↓450
#995
beebom.com
↓445
#1000
typingclub.com
↓437
↓345
#819
europeantour.com
↓316
#626
ndtv.com
↓308
#983
telegraph.co.uk
↓304
#757
banqer.co
↓294