Search Traffic for hhs.gov
January 2026
In January 2026, hhs.gov saw a decrease in search traffic, reaching 2.2M visits, which is a decrease of 80.3K visits compared to the previous month. The traffic value decreased to $2M, a decline of $144.7K.
Traffic
2.2M
-80.3K
Traffic value
$2M
−$144.7K
Keywords
1.3M
Search Traffic
Search Traffic Value
Traffic by location for hhs.gov
1.9M
-79.8K
Share: 87.1%
🇮🇳
India
149.9K
+2.6K
Share: 6.9%
🇵🇭
Philippines
27.3K
+5K
Share: 1.2%
10.5K
-2K
Share: 0.4%
🇲🇽
Mexico
9.3K
-471
Share: 0.4%
| Location | Traffic | Share |
|---|---|---|
| 🇺🇸 United States |
1.9M
-79.8K
|
87.1% |
| 🇮🇳 India |
149.9K
+2.6K
|
6.9% |
| 🇵🇭 Philippines |
27.3K
+5K
|
1.2% |
| 🇬🇧 United Kingdom |
10.5K
-2K
|
0.4% |
| 🇲🇽 Mexico |
9.3K
-471
|
0.4% |
Low
High
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Top keywords for hhs.gov 🇺🇸 United States
hhs.gov ranks #1 for "npi lookup" in United States and receives 82.4K monthly visits from this keyword alone, an increase of 4K from the previous month.
npi lookup
Position: 1
Volume
195K
-5K
Traffic
82.4K
+4K
npi
Position: 1
Volume
72K
+1K
Traffic
58.3K
+1.5K
npi registry
Position: 1
Volume
44K
-3K
Traffic
50.9K
-4.2K
hipaa
Position: 1
Volume
196K
+8K
Traffic
44K
+1.8K
medicare vs medicaid
Position: 1
Volume
97K
-2K
Traffic
30.7K
-657
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| npi lookup |
195K
-5K
|
82.4K
+4K
|
1
|
| npi |
72K
+1K
|
58.3K
+1.5K
|
1
|
| npi registry |
44K
-3K
|
50.9K
-4.2K
|
1
|
| hipaa |
196K
+8K
|
44K
+1.8K
|
1
|
| medicare vs medicaid |
97K
-2K
|
30.7K
-657
|
1
|
Top competing websites of hhs.gov 🇺🇸 United States
cms.gov, medicare.gov and healthcare.gov rank in the top 10 organic search results for the same keywords that hhs.gov gets the most traffic from. Discover more competitors of hhs.gov.
Traffic
2M
+22.4K
Pages
57.7K
Traffic
4.5M
+418.7K
Pages
29.7K
Traffic
2.4M
+217.3K
Pages
719
Traffic
493.8K
+21K
Pages
2K
Traffic
155.2K
-12K
Pages
1.7K
| Website | Traffic | Pages |
|---|---|---|
| cms.gov |
2M
+22.4K
|
57.7K
|
| medicare.gov |
4.5M
+418.7K
|
29.7K
|
| healthcare.gov |
2.4M
+217.3K
|
719
|
| medicaid.gov |
493.8K
+21K
|
2K
|
| hipaajournal.com |
155.2K
-12K
|
1.7K
|
Similarly ranked websites to hhs.gov
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of hhs.gov
January 2026
As of January 2026, hhs.gov's Domain Rating is 92. hhs.gov is linked by 156.2K websites, indicating a increase of 2.7K referring sites from the previous month.
Domain Rating
92
Linking websites
156.2K
+2.7K