Search Traffic for ird.govt.nz
January 2026
In January 2026, ird.govt.nz saw a decrease in search traffic, reaching 504.4K visits, which is a decrease of 29.4K visits compared to the previous month. The traffic value decreased to $172.1K, a decline of $2.8K.
Traffic
504.4K
-29.4K
Traffic value
$172.1K
−$2.8K
Keywords
34.5K
Search Traffic
Search Traffic Value
Traffic by location for ird.govt.nz
🇳🇿
New Zealand
477K
-27.5K
Share: 94.5%
🇦🇺
Australia
13.5K
-793
Share: 2.6%
4.4K
-227
Share: 0.8%
🇮🇳
India
2.7K
+304
Share: 0.5%
2K
-502
Share: 0.4%
| Location | Traffic | Share |
|---|---|---|
| 🇳🇿 New Zealand |
477K
-27.5K
|
94.5% |
| 🇦🇺 Australia |
13.5K
-793
|
2.6% |
| 🇺🇸 United States |
4.4K
-227
|
0.8% |
| 🇮🇳 India |
2.7K
+304
|
0.5% |
| 🇬🇧 United Kingdom |
2K
-502
|
0.4% |
Low
High
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Top keywords for ird.govt.nz 🇳🇿 New Zealand
ird.govt.nz ranks #1 for "ird" in New Zealand and receives 307.7K monthly visits from this keyword alone, a decrease of 116.8K from the previous month.
ird
Position: 1
Volume
299K
-113K
Traffic
307.7K
-116.8K
my ird
Position: 1
Volume
69K
-45K
Traffic
72.8K
-48K
inland revenue
Position: 1
Volume
27K
-10K
Traffic
26.8K
-10.7K
paye calculator
Position: 2
Volume
54K
+1K
Traffic
16.7K
-1.6K
ird nz
Position: 1
Volume
16K
-5K
Traffic
16K
-5.5K
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| ird |
299K
-113K
|
307.7K
-116.8K
|
1
|
| my ird |
69K
-45K
|
72.8K
-48K
|
1
|
| inland revenue |
27K
-10K
|
26.8K
-10.7K
|
1
|
| paye calculator |
54K
+1K
|
16.7K
-1.6K
|
2
|
| ird nz |
16K
-5K
|
16K
-5.5K
|
1
|
Top competing websites of ird.govt.nz 🇳🇿 New Zealand
business.govt.nz, hnry.co.nz and moneyhub.co.nz rank in the top 10 organic search results for the same keywords that ird.govt.nz gets the most traffic from. Discover more competitors of ird.govt.nz.
Traffic
72.5K
-4.6K
Pages
488
Traffic
22.7K
+1.8K
Pages
225
Traffic
338.7K
-31.7K
Pages
1.3K
Traffic
7.4K
+153
Pages
72
Traffic
98K
-4.7K
Pages
17
| Website | Traffic | Pages |
|---|---|---|
| business.govt.nz |
72.5K
-4.6K
|
488
|
| hnry.co.nz |
22.7K
+1.8K
|
225
|
| moneyhub.co.nz |
338.7K
-31.7K
|
1.3K
|
| soloapp.nz |
7.4K
+153
|
72
|
| paye.net.nz |
98K
-4.7K
|
17
|
Similarly ranked websites to ird.govt.nz
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of ird.govt.nz
January 2026
As of January 2026, ird.govt.nz's Domain Rating is 82. ird.govt.nz is linked by 8.7K websites, indicating a increase of 934 referring sites from the previous month.
Domain Rating
82
Linking websites
8.7K
+934