Search Traffic for lastminute.co.nz
January 2026
In January 2026, lastminute.co.nz saw a decrease in search traffic, reaching 25.6K visits, which is a decrease of 4.3K visits compared to the previous month. The traffic value decreased to $14K, a decline of $840.
Traffic
25.6K
-4.3K
Traffic value
$14K
−$840
Keywords
29.4K
Search Traffic
Search Traffic Value
Traffic by location for lastminute.co.nz
🇳🇿
New Zealand
24.8K
-4K
Share: 96.9%
670
-234
Share: 2.6%
🇧🇷
Brazil
49
+9
Share: 0.1%
🇦🇺
Australia
33
-41
Share: 0.1%
20
-19
Share: 0%
| Location | Traffic | Share |
|---|---|---|
| 🇳🇿 New Zealand |
24.8K
-4K
|
96.9% |
| 🇺🇸 United States |
670
-234
|
2.6% |
| 🇧🇷 Brazil |
49
+9
|
0.1% |
| 🇦🇺 Australia |
33
-41
|
0.1% |
| 🇬🇧 United Kingdom |
20
-19
|
0% |
Low
High
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Top keywords for lastminute.co.nz 🇳🇿 New Zealand
lastminute.co.nz ranks #1 for "last minute flights" in New Zealand and receives 483 monthly visits from this keyword alone, an increase of 194 from the previous month.
last minute flights
Position: 1
Volume
600
-100
Traffic
483
+194
rotorua accommodation
Position: 3 3
Volume
7K
+1.4K
Traffic
439
+328
accommodation hamilton
Position: 2 1
Volume
1.8K
+300
Traffic
417
+336
lastminute
Position: 1
Volume
500
-100
Traffic
342
-30
hanmer springs accommodation
Position: 4 7
Volume
3.1K
Traffic
338
+302
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| last minute flights |
600
-100
|
483
+194
|
1
|
| rotorua accommodation |
7K
+1.4K
|
439
+328
|
3
3
|
| accommodation hamilton |
1.8K
+300
|
417
+336
|
2
1
|
| lastminute |
500
-100
|
342
-30
|
1
|
| hanmer springs accommodation |
3.1K
|
338
+302
|
4
7
|
Top competing websites of lastminute.co.nz 🇳🇿 New Zealand
wotif.co.nz, trivago.co.nz and kayak.com rank in the top 10 organic search results for the same keywords that lastminute.co.nz gets the most traffic from. Discover more competitors of lastminute.co.nz.
Traffic
53K
-6K
Pages
10.2K
Traffic
54.1K
-15.4K
Pages
6.7K
Traffic
6M
-1.6M
Pages
8.4K
Traffic
14.7M
-2.4M
Pages
17.7K
Traffic
150.5K
-23.7K
Pages
23K
| Website | Traffic | Pages |
|---|---|---|
| wotif.co.nz |
53K
-6K
|
10.2K
|
| trivago.co.nz |
54.1K
-15.4K
|
6.7K
|
| kayak.com |
6M
-1.6M
|
8.4K
|
| agoda.com |
14.7M
-2.4M
|
17.7K
|
| expedia.co.nz |
150.5K
-23.7K
|
23K
|
Similarly ranked websites to lastminute.co.nz
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of lastminute.co.nz
January 2026
As of January 2026, lastminute.co.nz's Domain Rating is 22. lastminute.co.nz is linked by 1.6K websites, indicating a increase of 472 referring sites from the previous month.
Domain Rating
22
Linking websites
1.6K
+472