Search Traffic for melbourne.vic.gov.au
January 2026
In January 2026, melbourne.vic.gov.au saw an increase in search traffic, reaching 416.6K visits, which is a increase of 20.3K visits compared to the previous month. The traffic value decreased to $129.9K, a decline of $2.6K.
Traffic
416.6K
+20.3K
Traffic value
$129.9K
−$2.6K
Keywords
186.6K
Search Traffic
Search Traffic Value
Traffic by location for melbourne.vic.gov.au
🇦🇺
Australia
397.7K
+20.3K
Share: 95.4%
4K
-228
Share: 0.9%
🇳🇿
New Zealand
3.3K
-214
Share: 0.8%
🇮🇳
India
1.8K
-256
Share: 0.4%
916
-63
Share: 0.2%
| Location | Traffic | Share |
|---|---|---|
| 🇦🇺 Australia |
397.7K
+20.3K
|
95.4% |
| 🇺🇸 United States |
4K
-228
|
0.9% |
| 🇳🇿 New Zealand |
3.3K
-214
|
0.8% |
| 🇮🇳 India |
1.8K
-256
|
0.4% |
| 🇬🇧 United Kingdom |
916
-63
|
0.2% |
Low
High
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Top keywords for melbourne.vic.gov.au 🇦🇺 Australia
melbourne.vic.gov.au ranks #1 for "things to do in melbourne" in Australia and receives 9K monthly visits from this keyword alone, a decrease of 21 from the previous month.
things to do in melbourne
Position: 1
Volume
32K
-1K
Traffic
9K
-21
firelight festival
Position: 1
Volume
7K
+5.7K
Traffic
7.3K
+5.9K
whats on melbourne
Position: 1
Volume
8.8K
Traffic
6K
-10
maps
Position: 3 3
Volume
1.2M
+1.2M
Traffic
4.7K
+4.7K
city of melbourne
Position: 1
Volume
5.3K
-100
Traffic
3.9K
-94
| Keyword | Volume | Traffic | Position |
|---|---|---|---|
| things to do in melbourne |
32K
-1K
|
9K
-21
|
1
|
| firelight festival |
7K
+5.7K
|
7.3K
+5.9K
|
1
|
| whats on melbourne |
8.8K
|
6K
-10
|
1
|
| maps |
1.2M
+1.2M
|
4.7K
+4.7K
|
3
3
|
| city of melbourne |
5.3K
-100
|
3.9K
-94
|
1
|
Top competing websites of melbourne.vic.gov.au 🇦🇺 Australia
visitmelbourne.com, visitvictoria.com and timeout.com rank in the top 10 organic search results for the same keywords that melbourne.vic.gov.au gets the most traffic from. Discover more competitors of melbourne.vic.gov.au.
Traffic
371.2K
-56.2K
Pages
4.7K
Traffic
210.1K
-60.4K
Pages
3.8K
Traffic
2.6M
+609.3K
Pages
24.7K
Traffic
765.1K
+88.9K
Pages
21.6K
Traffic
16K
-418
Pages
940
| Website | Traffic | Pages |
|---|---|---|
| visitmelbourne.com |
371.2K
-56.2K
|
4.7K
|
| visitvictoria.com |
210.1K
-60.4K
|
3.8K
|
| timeout.com |
2.6M
+609.3K
|
24.7K
|
| broadsheet.com.au |
765.1K
+88.9K
|
21.6K
|
| secretmelbourne.com |
16K
-418
|
940
|
Similarly ranked websites to melbourne.vic.gov.au
Traffic
4.7B
+175.5M
Rank
1
Traffic
2.2B
+85.5M
Rank
2
Traffic
1.6B
+100.7M
Rank
3
Traffic
1.6B
+128.7M
Rank
4
Traffic
1.2B
+91.8M
Rank
5
| Website | Traffic | Rank |
|---|---|---|
| wikipedia.org |
4.7B
+175.5M
|
1
|
| youtube.com |
2.2B
+85.5M
|
2
|
| facebook.com |
1.6B
+100.7M
|
3
|
| instagram.com |
1.6B
+128.7M
|
4
|
| google.com |
1.2B
+91.8M
|
5
|
Backlink Profile of melbourne.vic.gov.au
January 2026
As of January 2026, melbourne.vic.gov.au's Domain Rating is 81. melbourne.vic.gov.au is linked by 13.4K websites, indicating a decrease of 153 referring sites from the previous month.
Domain Rating
81
Linking websites
13.4K
-153